
Pursuing low hanging fruit or the long tail?
The proliferation of cameras, visual formats, and monetization methods are transforming the consumer imaging industry It’s not really new: consumers want – and are getting – more and more finite choices for buying exactly the types of products they need. Specialty retail stores are making a comeback, SMBs with niche products can now easily get nationwide (and to some extent overseas) distribution through Amazon, and big brand vendors keep adding collections of boutique brands that address specific use cases and consumer segments. What is new…