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  • Requiem for a friend
    This industry, the stock and news photo industry, has a unique draw to the most varied, most eclectic individuals than any other. There is no school or degree that one can take to learn how to manage millions of images/videos to rent them to hundreds of thousands of users worldwide. No school or degree that […]
  • Photojournalism favorite sister – Jocelyn Manfredi
    It’s with words heavy in pain that we write these lines. Jocelyn Manfredi, the unwavering pillar of Sipa Press and photojournalism, has left us. Jocelyn was a multiple exception. A woman in a world full of macho men, she juggled multiple conversations while watching the news, in various languages, still making you feel like you […]

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Authenticity in the Digital Age: Going Beyond Certified Organic

Major tech companies like Google, Meta, and OpenAI are labeling AI-generated images as “AI-generated” to distinguish them from authentic photos. These labels support the C2PA standard which is gaining industry support, emphasizing transparency for consumers and protection against deceptive imagery. An upcoming panel will discuss the effectiveness and future of these labeling practices, although the system isn’t foolproof due to the potential to manipulate image metadata. The industry is also exploring AI detection tools as another method to identify AI-generated content.

The Uncanny Valley of Information in Deepfakes

Deepfake technology struggles with the uncanny valley not just in visuals but in narrative believability. Effective deepfakes are subtle, avoiding suspicion by mimicking mundane reality. The major challenge for deepfakes, as illustrated by elections and AI-generated images, lies in crafting convincing stories, not just in visual realism. Education helps people discern truth, highlighting the need for vigilance in the face of potential misuse of digital manipulation.

Three technologies that will dominate the visual tech sector in 2024

The year 2024 marks a milestone in digital imagery evolution as groundbreaking technologies redefine visual expression. Generative AI revolutionizes visual content, while Extended Reality (XR) and Neural Radiance Fields (NeRF) reshape 3D modeling. These innovations permeate every aspect of our visually-driven society, promising a future where physical and digital realities merge in unprecedented ways.

Combating Online Counterfeiters: Ensuring Image Authenticity

The Visual Economy: A Double-Edged Sword In the pulsating heart of today’s digital marketplace lies a universal truth: visuals are the currency of communication. A photo, a video, a graphic – these are not mere adornments but the lifeblood of sales and marketing. In the visual economy, the adage “a

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