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  • From Image to Audience: How Brands Switched Focus and What It Means for Photography
    There was a time, not too long ago, when brands bought attention by investing in images. Choosing the right photographer was not an afterthought; it was the strategy. A powerful image could define a campaign, carry a message, shape perception, and spark engagement. The audience was drawn in by the image itself, the photo came […]
  • Which one is true?
      Left: Released by the Ukrainian Presidential Press Office. Right: Distributed by TASS, the Russian state news agency. One was published globally without question. The other sparked outrage when it won a prize. Both serve a narrative. Both come from official sources. But only one is called propaganda. If we’re serious about image credibility, we […]

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The Last Creative Spark: AI, the Blank Page, and the Loss of the Process

Creativity has long been considered a uniquely human trait. From art and music to literature and photography, our ability to generate something from nothing has been a defining characteristic. But there will come a time when an AI, housed in a body of metal and circuits, will dip a brush

All Photographs Are Possible—But How Do We Trust the Real Ones?

What if every photograph that could ever be taken already exists? Not in the sense that someone has already captured them, but in the sense that they are all possible, waiting to be revealed. How AI Generates Images: Deconstructing and Reassembling Reality Generative AI doesn’t “copy” images from its training

Why Film Photography Refuses to Die (and Why That Matters More Than You Think)

Just when we thought film was dead—buried under layers of pixels and algorithms—it comes roaring back to life. In a world where digital dominates, where perfection is manufactured in milliseconds, the imperfect, tangible, and deliberate nature of film is finding its way into the hands of a new generation. But

Article 17: Closing the Value gap – Where Are We Now?

The European Union’s Copyright Directive, specifically its contentious Article 17, was supposed to revolutionize the relationship between online platforms and rights holders. It was going to close the value gap and make social media platforms finally take down or pay for all the copyrighted content they were up to now,

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