Category Archives: advertising

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Flickr / Smugmug: The frog that ate the bull

Flickr’s acquisition by Smugmug, if anything, has reminded us that the grandfather of photo sharing site is not dead. Yet. Almost hidden in the weekend lull, the news surprised almost everyone paying attention to this space: It’s been a long while since Flickr grabbed the headlines. But beyond the unconventional lack of details, what does this acquisition forecast? Let’s look at the available numbers. Smugmug and Flickr, while sharing photos as a common denominator, have not much in common.  With 90 million monthly users, Flickr is 18 times bigger…

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Going blockchain? Two imaging examples

Last week I had the pleasure of speaking at the Global Blockchain Forum and immersing myself in this for me mostly new world of ICO seekers, self-proclaimed investors, blockchain developers, VCs suffering from FOMO, and libertarians and anarchists from all over the world for which the prime method of communication is Telegram – because you never know who’ll be looking over your shoulder… And yes, there were two interesting implementations of blockchain in the imaging world. [If you also have one or are working on one, please let me know so we could possibly…

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10 questions to a founder: Imatag

Publish an image online today and there is a very good chance that within a few days, there will be hundreds, if not thousands of copies of it throughout the internet.  None, unfortunately, will bear any information on who is the creator and how he/she can be found. This is not just an issue for professional photographers, who make a living by licensing images, but anyone who creates visuals to communicate, like marketers or social media manager. Because with each reuse comes the damaging potential…

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is Unsplash the new Instagram ?

About a week ago, Unsplash announced that they had raised $7.25 million, along with plans to bring cryptocurrency to its free stock photo service. While most see their move as a potential Shutterstock killer,  Unsplash  could end up becoming a  potent competitor to Instagram, Pinterest, and Snap as they share more DNA . A short review of the hard numbers as those are explicit enough: Over 2,083 Unsplash photos are viewed across the web every second. 1,231 API partners (  include: Trello, Medium, InVision, Google Slides, Lonely…

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18 Visual Storytelling Trends That Will Take Off in 2018

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner,  Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

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Sculpture: Deadly Sins #1, Pure Products USA, by Nova Ligorano a

Visual Tech Losers of 2017 and Winners of 2018

Sometimes, great things come out of failure. Especially in the startup world. As we look back at the year past, we take one last look at what failed, with the hope that they will generate great, unsuspected outcomes.   As well, we take a peek at 2018 and its probable heroes, with the firm understanding that our vision just might not be that accurate. Losers of 2017   Ads in images.  A long time coming. And while we will certainly continue to see them for many years to come – bad ideas die…

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10 Questions to a Founder : Picasso Labs

While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources, it helps brands and marketers understand which images work best for what audience, and why.  We sat down with founder and CEO Anastasia Leng to learn more: – A little about you, what is your…

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

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