Category Archives: filter

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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Innovative entrepreneurs to participate in “The Future of Visual Storytelling” panel at Mobile Photo Connect

As an industry, we’re still grappling with the fact that today people primarily take photos with their smartphone, store them in many places (phone, cloud, tablet and PC) and expect the ability to share them in interesting ways with friends, family, or the world at large.  We’re still searching for the best ways to serve and monetize these fast-evolving demands through apps or services, and to figure out how our offerings must adapt to stay relevant in the months and years ahead. At Mobile Photo Connect…

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10 Questions to a founder : Splore

All social media is all about connecting users via content. First users establish a core network of relations and via content sharing ( mostly visuals) it maintains and grows that network. But what if content was put first and the network second (or not at all). That is exactly what Splore is now offering.  In a way, it levels the playing field as no one has the advantage of coming in with a huge following ( like celebrities). Instead, each one can compete for popularity…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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Study shows top-ranking photo apps win with new use cases

With the number of photo and video apps on the market still rapidly growing (currently at 78,000, more than twice as many as two years ago), the question is: what competitive advantages characterize the current breed of top-ranking photo and video apps? Who are they, what is their main use case, their user rating, how long have they been on the market, and what media types do they support? To answer these and other questions the new Suite 48 Analytics Photo/Video App Market Study analyzed the top…

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Why does real photography matter?

On October 26, I participated in a fireside chat about “Real Photography” at the DMLA’s annual conference. 1 Ostensibly about “what new technologies are doing for photography”, it became a place and a time for everyone – not just the panelists, but the entire room – to talk about anything happening at the intersection of photography and technology. 2 One lesson: any conversation today that starts out about “real photography” inevitably turns into a debate about selfies. Should that be a surprise? A photo posted…

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Third-party photo apps edging to new frontiers

Native smartphone camera apps – those provided by Apple and hardware manufacturers on their respective phones – now do much more than enable basic camera functions. They include features such as HDR, burst, dual focus/exposure points, exposure compensation and panoramic image capture that were once the exclusive domain, and the main value proposition, of third party camera apps. While this might appear to doom prospects for these third party camera apps Reinventing the Camera App Market, the latest study from mobile photography research firm Suite 48…

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10 Questions to a founder : PicsArt

The world of  photo apps is a crowded place.  With thousands of different photo-taking/editing/sharing apps to choose from and more being launched every day, it is a surprise when any of them break off from the pack and gather a strong following. 3 years old  PicsArt is part of that privileged group, gaining impressive traction and recently raising in the process back to back significant funding. While its co-founder Hovhannes Avoyan is no stranger to successful company building, we wanted to learn more about the…

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