Category Archives: Snapchat

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What to expect in 2019 (and beyond)

As the year comes to a close, it is an excellent time to review the emerging visual tech trends ( and failures) and predict those that will have a significant impact in 2019 and beyond.  Without further notice and in no particular order, here they are: Eyes in your house : There is a race, right now, to get cameras in your homes.  Siri, Alexa, and Google Assistant voice search are getting eyes, to serve you better. As they insert more deeply into our lives, they…

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The six consumer imaging trends that stood out in 2018

I’m a sucker for year-in-reviews, especially if they’re about soccer or speedskating (yes, really). So, with things slowing down before the holidays and a soon forthcoming CES that will bring us right back to the future, here are the six consumer imaging trends that I feel stood out this year. 1. AI is becoming ubiquitous. AI has moved way beyond its initial imaging use case of classifying objects portrayed in photos (“show me all photos with a cat in it”). For each of the phases of the…

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Visual apps: Photo, Video, Photo + Video?

Last year we changed the name of our conference, from Mobile Photo Connect to Visual 1st. Besides wanting to affirm our focus that visuals are increasingly at the core of how people communicate and retain their memories, we also felt we needed to let go of the words “mobile” and “photo” in the event name. Why? As was the case in the early 2000s when having a website and internet strategy became common practice and companies, therefore, stopped calling themselves “internet companies,” we felt that “mobile” is…

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18 Visual Storytelling Trends That Will Take Off in 2018

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner,  Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

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Visual Tech Losers of 2017 and Winners of 2018

Sometimes, great things come out of failure. Especially in the startup world. As we look back at the year past, we take one last look at what failed, with the hope that they will generate great, unsuspected outcomes.   As well, we take a peek at 2018 and its probable heroes, with the firm understanding that our vision just might not be that accurate. Losers of 2017   Ads in images.  A long time coming. And while we will certainly continue to see them for many years to come – bad ideas die…

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

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Move over Snap: Facebook is the camera company to beat

It’s the platform, stupid Just as the world finally figured out why Snap relabeled itself as a camera company, last week Facebook proclaimed it’s not just a camera company, it’s a camera company built on the world’s ambitious augmented reality platform. Let’s add some perspectives to their F8 announcements: Recently, Facebook has put its camera front and center in its various properties (not just Instagram, but also Facebook, Messenger, and WhatsApp). For instance, in Messenger, this changed the traditional texting workflow, which normally starts with…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

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