All posts by Hans Hartman

Hans Hartman is president of Suite 48 Analytics, the leading research and analysis firm for the mobile photography market and organizer of Mobile Visual 1st, a yearly industry conference about mobile photography.
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5G is upon us. What now?

If CES was any indication, 5G is supposed to change the world as we know it. And after all the noise we’ll no doubt hear next month at Mobile World Congress, even my 96-year-old mother-in-law will demand 5G on her phone. Before we look into how 5G might impact the world of consumer imaging, let’s first explore what it is and review the most discussed use cases in the consumer tech world at large. In simple terms, 5G is a cellular communications protocol that uses higher radio frequencies…

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The six consumer imaging trends that stood out in 2018

I’m a sucker for year-in-reviews, especially if they’re about soccer or speedskating (yes, really). So, with things slowing down before the holidays and a soon forthcoming CES that will bring us right back to the future, here are the six consumer imaging trends that I feel stood out this year. 1. AI is becoming ubiquitous. AI has moved way beyond its initial imaging use case of classifying objects portrayed in photos (“show me all photos with a cat in it”). For each of the phases of the…

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Pursuing low hanging fruit or the long tail?

The proliferation of cameras, visual formats, and monetization methods are transforming the consumer imaging industry   It’s not really new: consumers want – and are getting – more and more finite choices for buying exactly the types of products they need. Specialty retail stores are making a comeback, SMBs with niche products can now easily get nationwide (and to some extent overseas) distribution through Amazon, and big brand vendors keep adding collections of boutique brands that address specific use cases and consumer segments. What is new…

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Visual 1st 2018 update: Announcing 35 speakers, 13 sponsoring vendors, 7 sponsoring media/associations

Greetings! I hope the summer is treating you well. My co-host Alexis Gerard and I are very pleased with how our Visual 1st 2018 conference is shaping up and we’d like you to be part of it! With 68 days to go until Visual 1st (formerly Mobile Photo Connect), buying your ticket now will optimize your pre-conference exposure through a listing on our Attendees-to-date and our Attendee app trailer pages. It will also give you a 15% chance of winning an Insta360 Nano S camera ($239 value). Courtesy of our partner Insta360, we’ll raffle 15 of these…

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Visual apps: Photo, Video, Photo + Video?

Last year we changed the name of our conference, from Mobile Photo Connect to Visual 1st. Besides wanting to affirm our focus that visuals are increasingly at the core of how people communicate and retain their memories, we also felt we needed to let go of the words “mobile” and “photo” in the event name. Why? As was the case in the early 2000s when having a website and internet strategy became common practice and companies, therefore, stopped calling themselves “internet companies,” we felt that “mobile” is…

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Announcing The 2018 Photo Print Buying Survey study

The photo print products use case: A relic of the past? Or teeming with new opportunities? It’s been four years since we conducted our last photo print product survey. Given how dramatically the world of photo taking, enhancing and sharing has changed since, we decided to measure today’s consumers’ behavior and opinions regarding buying photo print products, resulting in The 2018 Photo Print Buying Survey study, announced today. What are the dramatic changes that could very well have changed consumers’ photo print product buying behavior? Not only are consumers taking…

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Going blockchain? Two imaging examples

Last week I had the pleasure of speaking at the Global Blockchain Forum and immersing myself in this for me mostly new world of ICO seekers, self-proclaimed investors, blockchain developers, VCs suffering from FOMO, and libertarians and anarchists from all over the world for which the prime method of communication is Telegram – because you never know who’ll be looking over your shoulder… And yes, there were two interesting implementations of blockchain in the imaging world. [If you also have one or are working on one, please let me know so we could possibly…

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Innovative solution providers tackle the ever-growing headaches of photo management and storage

It’s a given: we are all overwhelmed by the sheer number of photos we take, or that are being shared with us. With some of these, it’s no big deal if you accidentally missed viewing them, or if you can’t locate them again after you’ve first enjoyed them. With others, it does matter: According to our recent survey, 58% of photos on average are considered to be “long life” keepers. So we want to know on which device or cloud service these important photos reside,…

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Going Deep – the race for depth imaging smartphones is on

Our smartphones will soon be depth imaging devices, featuring cameras that measure depth information for each part of the image.  Lenovo already came out with the Google Tango-based Phab 2 phone last year and with the upcoming release of the iPhone 8 we’ll finally find out why Apple paid $350M to acquire the Israeli company PrimeSense back in 2013 (PrimeSense originally provided the technology behind the Microsoft Kinect game accessory). The market for depth imaging and sensing devices is booming, according to the recently released Smartphone Depth Sensing report from Woodside Capital Partners and Yole Développement. With a CAGR of 37.7%…

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Photo storage 4.0 – it’s deduplication, stupid!

In the first part of this two installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured. Even with ephemeral visual communication rapidly gaining popularity, most respondents still believe that most of their photos are long life photos (“keepers”) Most consumers hoard their photos on their…

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