A deep dive into SensorTower’s US app store data for H1 this year
The US photo & video app market is alive and well. It did not only boom during the COVID heydays last year with many consumers spending more time at home, but it has also shown continued growth of monthly users and revenues the first half of this year, according to a new report by SensorTower, which graciously allowed me to share the data presented in this article.
- Photo Editor: Apps, such as Facetune2 and Voilà AI Artist, let users change photos or apply settings or effects when capturing images.
- Video Editor: Editing apps for videos only, such as Video Star and Splice
- All-in-One Editor: Editing apps, such as Canva and PicsArt, that enable editing of both photos and videos.
- Video Streaming: Video sharing and live-streaming apps, such as YouTube and Twitch.
1. Overall photo and video editing app revenues: spending keeps going up
2. Active usage trends: video editor apps are surging
3. Top photo & video editing apps by revenues: Facetune2, Canva, and PicsArt
4. Top photo & video editor by downloads: CapCut, PicsArt, and Voilà AI Artist
5. Download trends among editor categories: all-in-one editors are on the rise
6. Download trends photo editor apps by smartphone OS:
7. Top social photo & video apps by revenues: TikTok, Likee, and Instagram
8. Social photo & video apps by downloads TikTok, Instagram, and Snapchat
Download the Sensor Tower 2021 State of Photo & Video Apps Report here.
And a few more things…
Main image Photo by William Hook on Unsplash
Author: Hans Hartman
Hans Hartman is president of Suite 48 Analytics, the leading research and analysis firm for the mobile photography market and organizer of Mobile Visual 1st, a yearly industry conference about mobile photography.