On January 14, 2014, photographer Narciso Contreras was dismissed by AP for editing a war photo, raising issues of journalistic integrity and trust. Recent advancements like the Content Credentials metadata framework aim to restore authenticity in images, flagging edits and AI involvement. Major tech companies, camera manufacturers, and news agencies are adopting this transparency standard, signaling a paradigm shift in the credibility of visual content.Continue Reading

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Major tech companies like Google, Meta, and OpenAI are labeling AI-generated images as “AI-generated” to distinguish them from authentic photos. These labels support the C2PA standard which is gaining industry support, emphasizing transparency for consumers and protection against deceptive imagery. An upcoming panel will discuss the effectiveness and future of these labeling practices, although the system isn’t foolproof due to the potential to manipulate image metadata. The industry is also exploring AI detection tools as another method to identify AI-generated content.Continue Reading

Deepfake technology struggles with the uncanny valley not just in visuals but in narrative believability. Effective deepfakes are subtle, avoiding suspicion by mimicking mundane reality. The major challenge for deepfakes, as illustrated by elections and AI-generated images, lies in crafting convincing stories, not just in visual realism. Education helps people discern truth, highlighting the need for vigilance in the face of potential misuse of digital manipulation.Continue Reading

The year 2024 marks a milestone in digital imagery evolution as groundbreaking technologies redefine visual expression. Generative AI revolutionizes visual content, while Extended Reality (XR) and Neural Radiance Fields (NeRF) reshape 3D modeling. These innovations permeate every aspect of our visually-driven society, promising a future where physical and digital realities merge in unprecedented ways.Continue Reading

Last week, Lightricks CEO Zeev Farbman candidly shared how AI is impacting Lightricks’ photo editing app business. For one, AI tech makes some of the work that used to require specialized software and expertise trivial, according to Farbman in last week’s interview with Axios.  “It’s clearly a complete game-changer, meaningContinue Reading

“Protect your content integrity and mitigate the impact of image manipulation with proactive response mechanisms. Learn how companies are tackling the challenges of eroding trust in visual content. Act now to safeguard your brand’s reputation and reliability.”Continue Reading

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Remember we all thought Microsoft had the second-mover advantage? In the PC era, Microsoft excelled in mimicking the features of innovative companies such as Apple and various others, learned from these innovators’ imperfections, and fed their me-now-too products to their gigantic consumer and corporate user base while keeping their cashContinue Reading