Copyright is a Pillar of Provenance Copyright isn’t just a legal mechanism—it’s also a system of traceability. When a piece of content is protected by copyright: Its origin is clear (who created it, when, and under what rights). Its chain of custody can often be reconstructed (via licenses, credits, metadata,Continue Reading

More and more businesses are waking up to a critical risk: manipulated visual content can inflict lasting damage on brand reputation, customer trust, and ultimately, the bottom line. What was once primarily a concern for news organizations has now become a pressing issue for any company using images and videoContinue Reading

In the fast-paced world of online retail, visuals aren’t merely a factor—they’re decisive. As e-commerce continues to dominate consumer habits, the way products are photographed, edited, and displayed has become an urgent priority. But beneath the surface, a quiet revolution is underway. The recent Photoroom report, Clothing Photography and PhotoContinue Reading

The European Union’s Copyright Directive, specifically its contentious Article 17, was supposed to revolutionize the relationship between online platforms and rights holders. It was going to close the value gap and make social media platforms finally take down or pay for all the copyrighted content they were up to now,Continue Reading

No, seriously—how many of us have been genuinely frustrated because we couldn’t create videos from our desktop? Let’s be honest: if we take out everyone who makes videos for a living—movie makers, documentarians, trainers, influencers—that doesn’t leave a huge audience. Most people, during the vast majority of their lives, don’tContinue Reading