Category Archives: content

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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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Mobile Photo Connect : 10 Questions to a Founder : Lightricks

Outside of Instagram, the biggest success in the world of photo apps is certainly Facetune.  With millions of paid downloads, it was the number one paid app in over 120 countries. The creation of 5 Israeli friends, it certainly benefited from Instagram’s success and especially its insatiable appetite for selfies. But unlike Instagram, Lightricks, the company behind Facetune, is a real software development company. It currently has 6 different photo/video editing apps in the app store, all very successful. We spoke with co-founder Itai Tsiddon…

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Innovative solution providers tackle the ever-growing headaches of photo management and storage

It’s a given: we are all overwhelmed by the sheer number of photos we take, or that are being shared with us. With some of these, it’s no big deal if you accidentally missed viewing them, or if you can’t locate them again after you’ve first enjoyed them. With others, it does matter: According to our recent survey, 58% of photos on average are considered to be “long life” keepers. So we want to know on which device or cloud service these important photos reside,…

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Going Deep – the race for depth imaging smartphones is on

Our smartphones will soon be depth imaging devices, featuring cameras that measure depth information for each part of the image.  Lenovo already came out with the Google Tango-based Phab 2 phone last year and with the upcoming release of the iPhone 8 we’ll finally find out why Apple paid $350M to acquire the Israeli company PrimeSense back in 2013 (PrimeSense originally provided the technology behind the Microsoft Kinect game accessory). The market for depth imaging and sensing devices is booming, according to the recently released Smartphone Depth Sensing report from Woodside Capital Partners and Yole Développement. With a CAGR of 37.7%…

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Photo storage 4.0 – it’s deduplication, stupid!

In the first part of this two installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured. Even with ephemeral visual communication rapidly gaining popularity, most respondents still believe that most of their photos are long life photos (“keepers”) Most consumers hoard their photos on their…

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Cloud or On-Premise visual A.I. : Which should you pick ?

Today, all of the visual recognition APIs are connected to the cloud making them not only extremely easy to deploy but highly scalable. However, not all data is equal and in some instances, this might not be the best route to take. Consider, for example, some of the intrinsic security issues of a cloud as listed by the CSA (Cloud Security Alliance): Data breaches, compromised credentials, account hijacking, malicious insiders, loss or theft of intellectual property, compliance violations or regulatory actions. While Google Cloud, Amazon…

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WWDC takeaways: lots of great news for photo app developers, but one major puzzler

The photo app developers I spoke with are overwhelmingly excited about a range of WWDC announcements, even though one of these dumbfounded several developers. We’ll get into that one later; let’s start with the four most exciting announcements. ARKit: making mixed reality easier to create and more realistic to view Apple’s OS 11 developer ARKit enables developers to build mixed reality apps that interpret the imagery from the user’s iPhone camera by identifying surfaces, tracking motion, estimating scale as well as ambient lighting, and by providing fast and…

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The battle of the photo format

Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doubling storage for photos. What is HEIF? HEIF is short for High-Efficiency Image Format. It was created by MPEG, the committee in charge of all standard video compression formats ( MPEG-1, MPEG-2, MPEG-4, H.264/AVC, HEVC/H.265).  An HEIF file…

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10 Questions to a Founder : Picasso Labs

While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources, it helps brands and marketers understand which images work best for what audience, and why.  We sat down with founder and CEO Anastasia Leng to learn more: – A little about you, what is your…

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Google: what’s wrong with a lack of jaw-dropping announcements?

In short: Nothing. With an emphasis on incremental improvements to Google’s photo organizing, sharing and search solutions, Google’s maturing solutions are now becoming so easy, efficient, and helpful that many consumers will feel they can’t live without them. Perhaps equally important, Google is opening up more and more of its supporting AI technologies to developers – for companies who can’t afford to hire an army of AI PhDs. The Google I/O announcements important to mobile imaging vendors To put the photo-related announcements in perspective, note…

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