Category Archives: Instagram


is Unsplash the new Instagram ?

About a week ago, Unsplash announced that they had raised $7.25 million, along with plans to bring cryptocurrency to its free stock photo service. While most see their move as a potential Shutterstock killer,  Unsplash  could end up becoming a  potent competitor to Instagram, Pinterest, and Snap as they share more DNA . A short review of the hard numbers as those are explicit enough: Over 2,083 Unsplash photos are viewed across the web every second. 1,231 API partners (  include: Trello, Medium, InVision, Google Slides, Lonely…

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18 Visual Storytelling Trends That Will Take Off in 2018

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner,  Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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Mobile Photo Connect : 10 Questions to a Founder : Lightricks

Outside of Instagram, the biggest success in the world of photo apps is certainly Facetune.  With millions of paid downloads, it was the number one paid app in over 120 countries. The creation of 5 Israeli friends, it certainly benefited from Instagram’s success and especially its insatiable appetite for selfies. But unlike Instagram, Lightricks, the company behind Facetune, is a real software development company. It currently has 6 different photo/video editing apps in the app store, all very successful. We spoke with co-founder Itai Tsiddon…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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The Cyclope’s IPO

Snapchat’s impending IPO is significant as it is the first photo-based business to become public. Unlike Instagram, who preferred the welcoming arms of Facebook along with its pocketbook and audience, Snap is looking for the stock market for validity and growth fuel. Part of it might be due to investors’ pressure to cash in (Snapchat funding is over $1,5 billion), worried that the app might just be a generational fad. Nevertheless, for the visual tech world, this is a first to keep an eye on.…

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10 Questions to a founder : Beautifeye

While we are all aware photos have a massively dominating position on the web, we are also painfully aware of how little is done to tap into this massive source of data.  What people photograph and share reveal a lot about what they can and will consume. Few  startups offer solutions, mostly because the task is not simple.  The massive volume, the separated ( and walled) locations, the current limitations of content recognition makes it extremely difficult to return meaningful and actionable results. However, some jump…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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