Category Archives: flickr


10 questions to a founder: Imatag

Publish an image online today and there is a very good chance that within a few days, there will be hundreds, if not thousands of copies of it throughout the internet.  None, unfortunately, will bear any information on who is the creator and how he/she can be found. This is not just an issue for professional photographers, who make a living by licensing images, but anyone who creates visuals to communicate, like marketers or social media manager. Because with each reuse comes the damaging potential…

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Sculpture: Deadly Sins #1, Pure Products USA, by Nova Ligorano a

Visual Tech Losers of 2017 and Winners of 2018

Sometimes, great things come out of failure. Especially in the startup world. As we look back at the year past, we take one last look at what failed, with the hope that they will generate great, unsuspected outcomes.   As well, we take a peek at 2018 and its probable heroes, with the firm understanding that our vision just might not be that accurate. Losers of 2017   Ads in images.  A long time coming. And while we will certainly continue to see them for many years to come – bad ideas die…

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The battle of the photo format

Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doubling storage for photos. What is HEIF? HEIF is short for High-Efficiency Image Format. It was created by MPEG, the committee in charge of all standard video compression formats ( MPEG-1, MPEG-2, MPEG-4, H.264/AVC, HEVC/H.265).  An HEIF file…

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The five most interesting product launches at Mobile World Congress (Barcelona) and Business Forum Imaging (Cologne)

Nostalgia, minimalistic product design, and a new approach for connecting DSLRs to the cloud Mobile World Congress Nokia 3310 – As discussed previously, today’s infatuation with instant printing reflects consumers’ desires – not just for instant and more personal ways to share their photos, but also for nostalgic retro products. At Mobile World Congress, Nokia (actually HMD Global, the company licensing the Nokia brand) announced the Nokia 3310, a modern variation of the iconic Nokia feature phone. Light – While the Nokia announcement got all the attention, a startup called Light (not to be…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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Visual recognition goes mainstream : Clarifai launches the Forevery app

When the 1,000-pound gorilla eats your lunch, you eat his breakfast:  Right on the heel of Google’s opening its visual recognition API for free to anyone, Clarifai launches today a free consumers app that can store and classify photo which could very well give a run for its money to Google’s Photo app. Constructed entirely on the company’s award-winning  deep learning visual recognition engine, the  Forevery app might become the favorite companion of every mobile shutterbug out there. The process is simple. Import your images and…

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Visual content recognition : A test drive

We all read the stories and we have all heard the rumors. Latest, and probably most infamous is Google’s mislabelling of an African-American couple as “gorilla”. Proudly installed within mainstream services like Flickr and Google photos, visual content recognition is quickly getting a bad rep thanks to a few very public mishaps. For those in the know, those false positives are not a surprise. It is still extremely hard for a computer to get the content of an image exactly right, not unlike human beings. However,…

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adobe stock

it’s Adobe Stock and it’s live

Will convenience be the powerful  feature to  make Adobe’s $800 million gamble succeed in the stock photo market? Launched amidst a flurry of Creative Cloud updates for Photoshop, Illustrator, and Premiere, Adobe Stock is a fully integrated stock photo offering within the company’s flagship product. Created with the content of recently acquired Fotolia, it boasts, at launch, 40 million images, putting it right in the path of mighty competitors Getty Images and Shutterstock. However, it has a strong advantage: it is there where you need…

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The second generation photo storage : Google Photos

That’s it. It’s official. Google photos is now free from G+ and starting a life of its own. For those who subscribe to our weekly newsletter, you might have noticed that we called what would be the key differentiator: free unlimited storage. With so many of the other features ( with variations) available via competitors, it was the only true unique play Google could make. And while a major draw for any mobile user, it is not the only attractive feature.  Let’s review. Not really…

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