face looking down

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Generative AI has revolutionized content creation, allowing businesses to produce high-quality, personalized content at scale. However, with this technology comes a significant challenge – the trust issue. One of the main concerns with generative AI is that it may produce false or misleading content, which can harm the credibility ofContinue Reading

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An arachnid man once said: ” with great power comes great responsibility”. In the case of AI, this statement could not be more accurate. With the quick appearance and large availability of generative AI, issues around ethics and responsible behaviour have increased, forwarding the debate to the front of manyContinue Reading

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As photography replaced drawing in some of its functions, the same is happening with synthetic media and photography. As we extend our plane of existence into becoming partly digital – think metaverse – tools like light-produced photography become inadequate. And while we accept a new representation of reality, the discourseContinue Reading

a screen with s lot of photos on it

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The age of the camera is slowly coming to an end—especially the bulky DSLR and all its associated declinations. In a very short while, all that will be left will be those pesky in-object cameras, like the one in our cell phones and a query type box in our browser.Continue Reading

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2020 has made screens our primary interface to the world. While pre-pandemic, we were mostly physically interacting with the world, using all of our six senses, the past year has been essentially just visual.  Except for our immediate family, it is via a digital representation, text, photos, or video thatContinue Reading

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According to a recent study, over 63% of Americans say they often come across fake images online. Whether those images are truly faked or perceived as such, the damage is done. We are rapidly losing trust in what we see, our evolutionary number source of information. If this trend continues,Continue Reading

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The battle is on. The forces of truth against forces of deception. With visual AI making it easier to fake visual content, its credibility is at stake. And with it, the income of thousands upon thousands of people worldwide who depend on the credibility of visuals to thrive: Newspapers, magazines,Continue Reading

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The numbers are well known -billions of photos shared every day- and the habits well-entrenched- checking social media 40 times a day-. Every concert, every street performance, every incident, accident, spill, fall, weird dance, every anything that is out of the ordinary is filmed and photographed and immediately shared viaContinue Reading