Category Archives: marketing

Going blockchain? Two imaging examples

advertising, Blockchain, commercial stock, content, finance, imaging, marketing, Marketplace, PhotoTech April 11, 2018 Hans Hartman Leave a comment

Last week I had the pleasure of speaking at the Global Blockchain Forum and immersing myself in this for me mostly new world of ICO seekers, self-proclaimed investors, blockchain developers, VCs suffering from FOMO, and libertarians and anarchists from all over the world for which the prime method of communication is Telegram – because you never know who’ll be looking over your shoulder… And yes, there were two interesting implementations of blockchain in the imaging world. [If you also have one or are working on one, please let me know so we could possibly…

10 questions to a founder: Imatag

advertising, analytic, Brands, content, Content Recognition, editing, flickr, interview, license, marketing, PhotoTech, Social Media, technology March 13, 2018 Paul Melcher Leave a comment

Publish an image online today and there is a very good chance that within a few days, there will be hundreds, if not thousands of copies of it throughout the internet. None, unfortunately, will bear any information on who is the creator and how he/she can be found. This is not just an issue for professional photographers, who make a living by licensing images, but anyone who creates visuals to communicate, like marketers or social media manager. Because with each reuse comes the damaging potential…

is Unsplash the new Instagram ?

Adobe, advertising, Brands, commercial stock, content, editing, Instagram, investment, marketing, Marketplace, Microstock, Pinterest, Royalty free, Shutterstock, UGC February 26, 2018 Paul Melcher 1 Comment

About a week ago, Unsplash announced that they had raised $7.25 million, along with plans to bring cryptocurrency to its free stock photo service. While most see their move as a potential Shutterstock killer, Unsplash could end up becoming a potent competitor to Instagram, Pinterest, and Snap as they share more DNA . A short review of the hard numbers as those are explicit enough: Over 2,083 Unsplash photos are viewed across the web every second. 1,231 API partners ( include: Trello, Medium, InVision, Google Slides, Lonely…

18 Visual Storytelling Trends That Will Take Off in 2018

advertising, AR, Augmented reality, Brands, content, editorial, Facebook, Instagram, Interface, marketing, PhotoTech, Snapchat, Social Media, UGC, video December 21, 2017 Paul Melcher 1 Comment

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner, Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

Sculpture: Deadly Sins #1, Pure Products USA, by Nova Ligorano a

Visual Tech Losers of 2017 and Winners of 2018

advertising, analytic, AR, Artificial Intelligence, Augmented reality, computer vision, Content Recognition, depth imaging, Facebook, flickr, getty, in-image, marketing, mobile, photo sharing, Pinterest, research, Snapchat, Social Media, study, UGC, video, visual recognition, VR December 9, 2017 Paul Melcher 2 Comments

Sometimes, great things come out of failure. Especially in the startup world. As we look back at the year past, we take one last look at what failed, with the hope that they will generate great, unsuspected outcomes. As well, we take a peek at 2018 and its probable heroes, with the firm understanding that our vision just might not be that accurate. Losers of 2017 Ads in images. A long time coming. And while we will certainly continue to see them for many years to come – bad ideas die…

Statistics: How filters are used by Instagram’s most successful users

analytic, content, editing, filter, Instagram, marketing, mobile, PhotoTech, research, Social Media, study, UGC October 20, 2017 Stefan Pettersson Leave a comment

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

Cloud or On-Premise visual A.I. : Which should you pick ?

analytic, Artificial Intelligence, big data, computer vision, content, Content Recognition, Facial recognition, Interface, marketing, photo organizing, photo sharing, PhotoTech, Social Media, technology, visual recognition July 19, 2017 Paul Melcher Leave a comment

Today, all of the visual recognition APIs are connected to the cloud making them not only extremely easy to deploy but highly scalable. However, not all data is equal and in some instances, this might not be the best route to take. Consider, for example, some of the intrinsic security issues of a cloud as listed by the CSA (Cloud Security Alliance): Data breaches, compromised credentials, account hijacking, malicious insiders, loss or theft of intellectual property, compliance violations or regulatory actions. While Google Cloud, Amazon…

10 Questions to a Founder : Picasso Labs

advertising, analytic, Artificial Intelligence, big data, Brands, content, Content Recognition, interview, marketing, PhotoTech, Social Media, visual recognition June 1, 2017 Paul Melcher 1 Comment

While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources, it helps brands and marketers understand which images work best for what audience, and why. We sat down with founder and CEO Anastasia Leng to learn more: – A little about you, what is your…

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

advertising, analytic, Artificial Intelligence, Augmented reality, big data, Brands, Funding, interview, investment, LDV Summit, marketing, PhotoTech, Pinterest, Snapchat, Social Media, VR April 27, 2017 Paul Melcher Leave a comment

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

Snap is a camera company

advertising, analytic, Brands, content, Content Recognition, filter, Funding, investment, marketing, mobile, Snapchat, Social Media, technology, wearable February 27, 2017 Paul Melcher Leave a comment

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…