Why Visual Marketing is Still the Best Way to Get 69% of Customers
2022-10-27
Recommendations from global search engines that work with our clients in 7 out of 10 cases and help activate more than 93% of usersContinue Reading
10 questions for a founder: Memorable
2022-09-06
While we have known for quite some time how colors, shapes, and distribution deeply affect how we perceive and thus interact with the world, this science had remained on the shelves of academia. Until now. With 41% of marketers publishing visual content 2 to 5 times a week to getContinue Reading
The new visual content ecosystem
2021-11-11
On one side, an economy exponentially craving for content. On the other, a static, unprepared landscape ripe for disruption. The stage is set for a redistribution of value in a vibrant and volatile environment: Witness the formation of a new visual content ecosystem. It’s been a cascading series of announcements:Continue Reading
The inevitable convergence of social media, commerce, and visual content.
2021-06-18
You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process. InContinue Reading
From Photo Frame to Media Empire?
2021-01-04
Remember Framen? This German startup’s CEO, Dimitri Gärtner, did a Show & Tell presentation at Visual 1st two years ago, showing his company’s digital frame photo viewing solutions. To my surprise, I learned a few days before Christmas that a company no less than Axel Springer had just acquired theContinue Reading
Our predictions for visual tech in 2021
2020-12-17
2020 has made screens our primary interface to the world. While pre-pandemic, we were mostly physically interacting with the world, using all of our six senses, the past year has been essentially just visual. Except for our immediate family, it is via a digital representation, text, photos, or video thatContinue Reading
Leaving one’s comfort zone: What can we learn from the Google Pixel 4?
2019-10-19
Let’s say your company has developed very strong expertise that could be applied to other use cases or markets than those you’ve successfully pursued. That makes it very tempting to expand. However, while some companies do this successfully, a large number of others learn through the school of hard knocksContinue Reading
Google and Image Copyright
2018-10-12
While Google decision to display image rights information is an immense improvement that should be celebrated ( and followed) by every photo creator in the world, it is not without financial afterthoughts. Continue Reading
A summer of 2018 review
2018-09-06
It’s not by lack of topics ( there are many). Nor is it by lack of interest. It’s just a lack of time. Sometimes there are not enough hours in the day and if something has to be sacrificed, unfortunately, it is this blog. However, the call is sometimes too strongContinue Reading
Who kills our metadata ?
2018-05-17
Guest post by: Thierry Secretan, photographer, journalist, filmmaker. Only 3% of the photographs published on the web still have their metadata — The remaining 97% are stripped of all metadata. Why? How? By whom? What are the solutions? In a time where we are confronting a surge of fake news, these questionsContinue Reading