
Leaving one’s comfort zone: What can we learn from the Google Pixel 4?
Let’s say your company has developed very strong expertise that could be applied to other use cases or markets than those you’ve successfully pursued. That makes it very tempting to expand. However, while some companies do this successfully, a large number of others learn through the school of hard knocks that applying their technology to previously unchartered territory is a lot harder than they’d thought. Especially when they move from being a software to a hardware or a cloud company, or v.v. Here are a…