Category Archives: marketing

1545584483_5e2a196b8b_people

10 Questions to a founder : Beautifeye

While we are all aware photos have a massively dominating position on the web, we are also painfully aware of how little is done to tap into this massive source of data.  What people photograph and share reveal a lot about what they can and will consume. Few  startups offer solutions, mostly because the task is not simple.  The massive volume, the separated ( and walled) locations, the current limitations of content recognition makes it extremely difficult to return meaningful and actionable results. However, some jump…

Read More »

8118630980_f0c0fcf151_conference

Mobile Photo Connect announces its program and speaker lineup for October 25 San Francisco conference

Mobile Photo Connect, the leading forum where entrepreneurs, investors and senior executives gather to discuss the key technology and business issues driving the surge in mobile imaging and visual communication, announces its program and speaker lineup for its October 25 conference. The event’s theme, “Shaping the world of smart mobile imaging,” will be explored through a mix of presentations, panel discussions, and technology demonstrations: Fireside Chat Session How to get your photo app covered by the major hi-tech sites How to get your photo app covered by the…

Read More »

Madrid2-Milan0_20101019_222847

10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

Read More »

2878290797_5374737c5a_memory

Snapchat breaks its mold

Snapchat is moving from sharing moments to exchanging memories.  Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation.  With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp  conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

Read More »

26484045826_4e32049dcf_Snapchat

Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

Read More »

9497173544_22390842c3_boxing

Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

Read More »

5954701190_ab5d10b2eb_selfie

10 Questions to a founder : Vidlet

And it’s back. In a little more than a month, the third edition of the LDV Vision Summit promises to be as enriching, if not more, than the previous two. 2  days jammed packed with sessions, presentations, a start-up competition and plenty of opportunities to network, all around visual tech. And as now tradition, we start our series of short interviews with some of the presenters about to take the stage. Doreen Lorenzo, co-founder of Vidlet, shares with us some insight about her company, the marketplace,…

Read More »

Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

Read More »

429148514_44278b84f9_louder

Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

Read More »

6993478939_3e341b0f44_real

Why does real photography matter?

On October 26, I participated in a fireside chat about “Real Photography” at the DMLA’s annual conference. 1 Ostensibly about “what new technologies are doing for photography”, it became a place and a time for everyone – not just the panelists, but the entire room – to talk about anything happening at the intersection of photography and technology. 2 One lesson: any conversation today that starts out about “real photography” inevitably turns into a debate about selfies. Should that be a surprise? A photo posted…

Read More »