To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts.Continue Reading
Today, all of the visual recognition APIs are connected to the cloud making them not only extremely easy to deploy but highly scalable. However, not all data is equal and in some instances, this might not be the best route to take. Consider, for example, some of the intrinsic securityContinue Reading
While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources,Continue Reading
There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapidContinue Reading
Word on the street was that if Getty sneezed, the industry was sick. But what about Shutterstock? Has it taken a dominant enough position in the marketplace to become the health barometer of stock photography? Is this week’s quarterly report, covering a less than stellar quarter along with a less optimistic forecast, aContinue Reading
At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap isContinue Reading
Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. YetContinue Reading
With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we pickedContinue Reading
The year has not been kind for the editorial space and as result, photo agencies have continued to suffer. The market continues to see decreasing space rates along with print publications shutting down. Once the kingdom of Rights managed and exclusives, it is now a vast flat plain of yearly unlimitedContinue Reading
We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works. We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none.Continue Reading