Some speculate that overall fake news could cost the economy $39 billion a year. Quite a market to grab for a savvy tech startup, even at 1%! But while fake news and in particular deep fakes have been accused of wreaking havoc on minds and economy, there is surprisingly only a minimal amount of companies offering tools to combat them. The reason?
While damages are very real and can go far beyond a bruised reputation, companies and people are left unprotected against deepfakes and synthetic media. Only a handful of companies offer solutions to this growing threat. Deeptrace Labs, a startup based in the Netherlands, offers to change that. We discussed with co-founder and CEO Giorgio Patrini on how it works :