Category Archives: video

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New study analyzes what’s driving the explosion in user-generated videos and hybrid photo-videos

Videos and phodeos surge into the Mainstream Consumer video sure ain’t what it used to be. The category now includes numerous variations, ranging from full-length to short-form narratives, plus what could be called “phodeos”: hybrids of photos and videos such as Boomerang clips, Instagram Stories, and even the (now venerable) GIF animations. Due in large part to these new options that free consumers from the “one (huge) size fits all” straightjacket of the past, motion imaging is more popular now than ever. Are we witnessing a bubble? Or…

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Visual 1st 2018 update: Announcing 35 speakers, 13 sponsoring vendors, 7 sponsoring media/associations

Greetings! I hope the summer is treating you well. My co-host Alexis Gerard and I are very pleased with how our Visual 1st 2018 conference is shaping up and we’d like you to be part of it! With 68 days to go until Visual 1st (formerly Mobile Photo Connect), buying your ticket now will optimize your pre-conference exposure through a listing on our Attendees-to-date and our Attendee app trailer pages. It will also give you a 15% chance of winning an Insta360 Nano S camera ($239 value). Courtesy of our partner Insta360, we’ll raffle 15 of these…

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Visual apps: Photo, Video, Photo + Video?

Last year we changed the name of our conference, from Mobile Photo Connect to Visual 1st. Besides wanting to affirm our focus that visuals are increasingly at the core of how people communicate and retain their memories, we also felt we needed to let go of the words “mobile” and “photo” in the event name. Why? As was the case in the early 2000s when having a website and internet strategy became common practice and companies, therefore, stopped calling themselves “internet companies,” we felt that “mobile” is…

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18 Visual Storytelling Trends That Will Take Off in 2018

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner,  Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

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Visual Tech Losers of 2017 and Winners of 2018

Sometimes, great things come out of failure. Especially in the startup world. As we look back at the year past, we take one last look at what failed, with the hope that they will generate great, unsuspected outcomes.   As well, we take a peek at 2018 and its probable heroes, with the firm understanding that our vision just might not be that accurate. Losers of 2017   Ads in images.  A long time coming. And while we will certainly continue to see them for many years to come – bad ideas die…

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The battle of the photo format

Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doubling storage for photos. What is HEIF? HEIF is short for High-Efficiency Image Format. It was created by MPEG, the committee in charge of all standard video compression formats ( MPEG-1, MPEG-2, MPEG-4, H.264/AVC, HEVC/H.265).  An HEIF file…

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2017 LDV Vision Summit : A world of foresight

When electricity was finally mastered at the turn of the XX century, it triggered a whole new range of new products and industries while improving existing ones. From light bulbs to fans, fridges, air conditioning, factory tools little that we interact with today is not affected by electricity.  Today, computer vision is having the same effect. Now that it has reached a certain level of maturity, both in performance and availability, computer vision is opening a huge array of new opportunities and new businesses in…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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