As photography replaced drawing in some of its functions, the same is happening with synthetic media and photography. As we extend our plane of existence into becoming partly digital – think metaverse – tools like light-produced photography become inadequate. And while we accept a new representation of reality, the discourse
On one side, an economy exponentially craving for content. On the other, a static, unprepared landscape ripe for disruption. The stage is set for a redistribution of value in a vibrant and volatile environment: Witness the formation of a new visual content ecosystem. It’s been a cascading series of announcements:
The first iteration of the internet, the one we are still somewhat experiencing, was built on the fundamental belief that content should be free. In its early days, it was to be this fantastic social experiment where anyone and everyone would be able to share anything, anytime, with anyone. It
Remember Framen? This German startup’s CEO, Dimitri Gärtner, did a Show & Tell presentation at Visual 1st two years ago, showing his company’s digital frame photo viewing solutions. To my surprise, I learned a few days before Christmas that a company no less than Axel Springer had just acquired the
Some speculate that overall fake news could cost the economy $39 billion a year. Quite a market to grab for a savvy tech startup, even at 1%! But while fake news and in particular deep fakes have been accused of wreaking havoc on minds and economy, there is surprisingly only a minimal amount of companies offering tools to combat them. The reason?
While damages are very real and can go far beyond a bruised reputation, companies and people are left unprotected against deepfakes and synthetic media. Only a handful of companies offer solutions to this growing threat. Deeptrace Labs, a startup based in the Netherlands, offers to change that. We discussed with co-founder and CEO Giorgio Patrini on how it works :
For a long time, videos have been heralded as the Next Big Thing, the capture format that was going to replace still photography. But technology disruption often progresses more slowly than one might think. Or much faster than one might think. Or ends up stopping dead in its tracks. So where