Clear mountain stream flowing over mossy rocks in a lush forest setting.

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A paper published in Nature Communications on August 18 has been covered as a discovery that AI models forget where their material came from. The finding is more specific than that, and specific in ways that matter to anyone who licenses images for a living. Zheng Dai and David GiffordContinue Reading

Young woman shopping for snacks in a grocery store aisle.

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What happens when the decision-maker never actually sees your ad? “Looking great” is no longer a single thing. It used to be. A brand published a visual, a campaign image, a product shot, a banner ad, and the question was simple: Does this stop someone? Does it hold attention? DoesContinue Reading

Person examining photographic negatives for provenance verification.

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Images cost nothing to produce now and arrive in unlimited numbers. The usual conclusion is that they have become disposable, and that being disposable, they can no longer be trusted. The facts in that description are right. The conclusion moves too fast, because trusting a photograph has always meant twoContinue Reading

Colorful sketches of website wireframes for design exploration.

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For most of the last forty years, the answer was simple. Design resided in a department. It had a door, a head count, a queue, and a budget line. Marketing wrote a brief, the design team produced the asset, and the asset came back through a review cycle that everyone,Continue Reading

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For two hundred years, ever since Niépce left a pewter plate in a window for the better part of a day, a photograph was something you could interrogate yourself. You looked at it, and you decided. The light behaved, or it betrayed a seam. The shadows agreed with the room,Continue Reading

Cherry blossom branches with white flowers against a blue sky.

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The year is 2046. There are now three kinds of photographs: those taken by light-based cameras, those generated or heavily modified by AI, and those carrying no provenance information at all, about which we can say nothing for sure. We have grown comfortable with the boundaries set by rules, regulations,Continue Reading

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A recent study from Popsa highlights some very interesting facts about our relationship with photographs today. After surveying 8,000 non-professional consumers across different age groups and countries, the study reveals that 70% of the photos we take are never revisited. Of the roughly two trillion photographs taken each year globally,Continue Reading

An image showing a building with multiple fire damage marks and smoke in the sky, indicating a recen.

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War compresses everything, including the truth. The moment the first missile lands, demand for images spikes, while the supply stays thin. Photographers can only be in so many places, and the most newsworthy places are the hardest and most dangerous to reach. Editors need pictures in minutes, not hours. InContinue Reading

Bright digital billboard displaying EU AI Act in a busy city at night.

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Since every company in the world communicates with visuals, this act affects everyone Two months out from application, Article 50 of the EU AI Act is generating more anxiety than clarity in the teams that produce and publish visual content. The date to remember is August 2, 2026. Systems placedContinue Reading