When MANGO launched its first fully AI-generated ad campaign last year, it made headlines: one of the first major fashion brands to swap models and sets for pixels and prompts. But now it’s gone a step further. This time, it’s not just campaign visuals or aspirational lookbooks. MANGO has begunContinue Reading

Six years ago, a group of concerned publishers and a formidable creative software company, well-versed in the manipulation of digital content, joined forces to develop what may be the most important and underestimated standard of this generation. Ironically, this was before the rise of Generative AI. Since then, three summitsContinue Reading

Perception, like clouds, is shaped more by the observer than the object. One person sees a horse galloping through the sky; another sees a face, a dragon, or nothing at all. The sky doesn’t change—the viewer does. And so it is with images. We do not see the world asContinue Reading

Copyright is a Pillar of Provenance Copyright isn’t just a legal mechanism—it’s also a system of traceability. When a piece of content is protected by copyright: Its origin is clear (who created it, when, and under what rights). Its chain of custody can often be reconstructed (via licenses, credits, metadata,Continue Reading

More and more businesses are waking up to a critical risk: manipulated visual content can inflict lasting damage on brand reputation, customer trust, and ultimately, the bottom line. What was once primarily a concern for news organizations has now become a pressing issue for any company using images and videoContinue Reading

By now, we’ve all heard the stories: generative AI devours copyrighted content for breakfast. And while there’s been a lot of noise, little to nothing has been done about it. Photographers and videographers keep uploading their images online—easy pickings for scrapers—while lawmakers stand frozen, terrified that regulating too hard mightContinue Reading

In the fast-paced world of online retail, visuals aren’t merely a factor—they’re decisive. As e-commerce continues to dominate consumer habits, the way products are photographed, edited, and displayed has become an urgent priority. But beneath the surface, a quiet revolution is underway. The recent Photoroom report, Clothing Photography and PhotoContinue Reading