Paul Melcher is a highly influential and visionary leader in visual tech, with 20+ years of experience in licensing, tech innovation, and entrepreneurship. He is the Managing Director of MelcherSystem and has held executive roles at Corbis, Gamma Press, Stipple, and more. Melcher received a Digital Media Licensing Association Award and has been named among the "100 most influential individuals in American photography"
They like the tool, but they don’t like the perceived demonization: After Instagram instituted a label on images to clearly identify those that were AI-generated, many photographers stood up in arms, angry that it also included images retouched using AI. “It is not the same,” they say. “Retouching,” they say,Continue Reading
In today’s hyper-connected world, we’re facing an unprecedented deluge of digital content. From photos and videos to articles, books, and music, the sheer volume of available material is staggering. But what happens when there’s simply too much content? The Content Explosion: By the Numbers To truly grasp the scale ofContinue Reading
As we progress in our new decade, an invisible crisis is unfolding. In our digital age, where images can be manipulated effortlessly or generated entirely by artificial intelligence, our faith in what we see is crumbling. Since we rely on our senses to make decisions about the world—particularly our senseContinue Reading
In recent years, the buzz surrounding Artificial Intelligence (AI) has reached a fever pitch in nearly every industry, and Digital Asset Management (DAM) is no exception. Vendors and consultants alike have rushed to position themselves as AI experts, painting a future where intelligent algorithms revolutionize how we organize, search, andContinue Reading
In the world of photography, the magic often happens in the blink of an eye. A photographer must capture a moment that is gone almost as soon as it arrives. This ability to seize the ephemeral is not just luck—it is the mastery of probability, honed through years of experienceContinue Reading
Four visual AI platforms are setting industry standards by training their models on ethically sourced data, compensating creators fairly, and preventing the generation of copyrighted content. Adobe, Getty Images, Shutterstock, and Bria.ai have established revenue-sharing and bonus systems, with vast proprietary image databases, to support ethical AI development. These companies are leading the charge in demonstrating that AI can succeed commercially while adhering to responsible data practices and bypassing the need for regulatory oversight.Continue Reading
On January 14, 2014, photographer Narciso Contreras was dismissed by AP for editing a war photo, raising issues of journalistic integrity and trust. Recent advancements like the Content Credentials metadata framework aim to restore authenticity in images, flagging edits and AI involvement. Major tech companies, camera manufacturers, and news agencies are adopting this transparency standard, signaling a paradigm shift in the credibility of visual content.Continue Reading
Deepfake technology struggles with the uncanny valley not just in visuals but in narrative believability. Effective deepfakes are subtle, avoiding suspicion by mimicking mundane reality. The major challenge for deepfakes, as illustrated by elections and AI-generated images, lies in crafting convincing stories, not just in visual realism. Education helps people discern truth, highlighting the need for vigilance in the face of potential misuse of digital manipulation.Continue Reading
The year 2024 marks a milestone in digital imagery evolution as groundbreaking technologies redefine visual expression. Generative AI revolutionizes visual content, while Extended Reality (XR) and Neural Radiance Fields (NeRF) reshape 3D modeling. These innovations permeate every aspect of our visually-driven society, promising a future where physical and digital realities merge in unprecedented ways.Continue Reading
The Visual Economy: A Double-Edged Sword In the pulsating heart of today’s digital marketplace lies a universal truth: visuals are the currency of communication. A photo, a video, a graphic – these are not mere adornments but the lifeblood of sales and marketing. In the visual economy, the adage “aContinue Reading