Paul Melcher is the founder of Kaptur and Managing Director of Melcher System, a consultancy for visual technology firms. He is an entrepreneur, advisor, and consultant with a rich background in visual tech, content licensing, business strategy, and technology with more than 20 years experience in developing world-renowned photo-based companies with already two successful exits.
An arachnid man once said: ” with great power comes great responsibility”. In the case of AI, this statement could not be more accurate. With the quick appearance and large availability of generative AI, issues around ethics and responsible behaviour have increased, forwarding the debate to the front of manyContinue Reading
The world is ablaze with generative AI. A few words put together in a barely legible English phrase and out comes visual art almost equivalent to what great artists have only sporadically allowed us to enjoy throughout human history. What took decades upon decades to master and only granted toContinue Reading
While we have known for quite some time how colors, shapes, and distribution deeply affect how we perceive and thus interact with the world, this science had remained on the shelves of academia. Until now. With 41% of marketers publishing visual content 2 to 5 times a week to getContinue Reading
If 2021 was the year of the NFT, 2022 is the year of generative AI. With the release of version 2 of DALL·E, OpenAI has unleashed world awareness on the possibility of synthetically created visual content. In its wake, developer and companies are proposing interesting ways to handle and interactContinue Reading
If you haven’t heard about Dalle-2 or any of its variations ( Imagen, Midjourney, Wombo), you are probably on a very unplugged vacation or have found that rock where, for some reason, some people sleep under. Regardless. Generative AI is here and, while not perfect, shows promises of excellence. WhileContinue Reading
Synthetic media is out of the research papers and going mainstream. In the last year, a handful of companies have made the technology accessible via innovative applications. Bria, an Israel-based start-up, is one of the newest addition in this field, recently launching with revolutionary AI-assisted creative tools. But it isContinue Reading
As photography replaced drawing in some of its functions, the same is happening with synthetic media and photography. As we extend our plane of existence into becoming partly digital – think metaverse – tools like light-produced photography become inadequate. And while we accept a new representation of reality, the discourseContinue Reading
Within its half-open, half-closed status, 2021 will be remembered as a transition year: A melting pot between ending lockdowns, rising vaccines and masks mandates, new variants, ending and restarting restrictions. But if anything, it did nothing to slow down the pace of online innovation—quite the opposite. If visual tech experiencedContinue Reading
On one side, an economy exponentially craving for content. On the other, a static, unprepared landscape ripe for disruption. The stage is set for a redistribution of value in a vibrant and volatile environment: Witness the formation of a new visual content ecosystem. It’s been a cascading series of announcements:Continue Reading
The age of the camera is slowly coming to an end—especially the bulky DSLR and all its associated declinations. In a very short while, all that will be left will be those pesky in-object cameras, like the one in our cell phones and a query type box in our browser.Continue Reading