Category Archives: Brands

10 questions to a founder: Imatag

advertising, analytic, Brands, content, Content Recognition, editing, flickr, interview, license, marketing, PhotoTech, Social Media, technology March 13, 2018 Paul Melcher Leave a comment

Publish an image online today and there is a very good chance that within a few days, there will be hundreds, if not thousands of copies of it throughout the internet. None, unfortunately, will bear any information on who is the creator and how he/she can be found. This is not just an issue for professional photographers, who make a living by licensing images, but anyone who creates visuals to communicate, like marketers or social media manager. Because with each reuse comes the damaging potential…

is Unsplash the new Instagram ?

Adobe, advertising, Brands, commercial stock, content, editing, Instagram, investment, marketing, Marketplace, Microstock, Pinterest, Royalty free, Shutterstock, UGC February 26, 2018 Paul Melcher 1 Comment

About a week ago, Unsplash announced that they had raised $7.25 million, along with plans to bring cryptocurrency to its free stock photo service. While most see their move as a potential Shutterstock killer, Unsplash could end up becoming a potent competitor to Instagram, Pinterest, and Snap as they share more DNA . A short review of the hard numbers as those are explicit enough: Over 2,083 Unsplash photos are viewed across the web every second. 1,231 API partners ( include: Trello, Medium, InVision, Google Slides, Lonely…

2 research that will change photography forever

analytic, Artificial Intelligence, Brands, commercial stock, computer vision, Content Recognition, Facial recognition, getty, photojournalism, PhotoTech, research, Shutterstock, technology, visual recognition January 19, 2018 Paul Melcher 2 Comments

A couple of research papers were recently published, both touching on advancement in computer vision and machine learning. While research papers are a common occurrence in this field, these two are worth reviewing a bit deeper, as their implication will have a wide impact once they mature. The first is a research organized by Nvidia for presentation at the upcoming International Conference on Learning Representation to be held in Vancouver this coming April. The purpose is to build a more efficient GAN by growing both the generator and discriminator progressively.…

18 Visual Storytelling Trends That Will Take Off in 2018

advertising, AR, Augmented reality, Brands, content, editorial, Facebook, Instagram, Interface, marketing, PhotoTech, Snapchat, Social Media, UGC, video December 21, 2017 Paul Melcher 1 Comment

Who better to predict where visual storytelling is going than those who handle it on a daily basis? With 2018 right around the corner, Libris by Photoshelter asked a few to make predictions on what they see as the dominating trend of the upcoming year. While there is no major group consensus, one thing is for sure, whatever it is, it will happen under our thumbs.Read on…. Dustin Drankoski | Art Director at Mashable | @downsmileyface 2018 is going to be a big year for vertical story. From Instagram…

10 Questions to a Founder : Picasso Labs

advertising, analytic, Artificial Intelligence, big data, Brands, content, Content Recognition, interview, marketing, PhotoTech, Social Media, visual recognition June 1, 2017 Paul Melcher 1 Comment

While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources, it helps brands and marketers understand which images work best for what audience, and why. We sat down with founder and CEO Anastasia Leng to learn more: – A little about you, what is your…

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

advertising, analytic, Artificial Intelligence, Augmented reality, big data, Brands, Funding, interview, investment, LDV Summit, marketing, PhotoTech, Pinterest, Snapchat, Social Media, VR April 27, 2017 Paul Melcher Leave a comment

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

Snap is a camera company

advertising, analytic, Brands, content, Content Recognition, filter, Funding, investment, marketing, mobile, Snapchat, Social Media, technology, wearable February 27, 2017 Paul Melcher Leave a comment

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

Any marketer who’s not using image A.I. is missing out

advertising, analytic, Artificial Intelligence, big data, Brands, computer vision, content, Content Recognition, Facial recognition, flickr, Instagram, marketing, photo sharing, Pinterest, Snapchat, Social Media, Twitter, UGC, visual recognition February 9, 2017 Paul Melcher Leave a comment

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

10 Questions to a GM : Picscout Insights for Business

advertising, analytic, Artificial Intelligence, big data, Brands, content, Content Recognition, getty, interview, marketing, Social Media, technology, video, visual recognition November 16, 2016 Paul Melcher Leave a comment

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works. We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

10 Questions to a CEO : PixelRights

advertising, analytic, Brands, content, in-image, Interface, interview, license, photo sharing, Pinterest, Social Media, transaction November 14, 2016 Paul Melcher Leave a comment

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…