Category Archives: Brands

Any marketer who’s not using image A.I. is missing out

advertising, analytic, Artificial Intelligence, big data, Brands, computer vision, content, Content Recognition, Facial recognition, flickr, Instagram, marketing, photo sharing, Pinterest, Snapchat, Social Media, Twitter, UGC, visual recognition February 9, 2017 Paul Melcher Leave a comment

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore mining this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared…

10 Questions to a GM : Picscout Insights for Business

advertising, analytic, Artificial Intelligence, big data, Brands, content, Content Recognition, getty, interview, marketing, Social Media, technology, video, visual recognition November 16, 2016 Paul Melcher Leave a comment

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works. We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

10 Questions to a CEO : PixelRights

advertising, analytic, Brands, content, in-image, Interface, interview, license, photo sharing, Pinterest, Social Media, transaction November 14, 2016 Paul Melcher Leave a comment

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…

10 Questions to a founder : Beautifeye

advertising, analytic, Artificial Intelligence, big data, Brands, content, Content Recognition, Emotion analysis, Facial recognition, Instagram, interview, marketing, research, Social Media, technology, UGC, visual recognition October 18, 2016 Paul Melcher Leave a comment

While we are all aware photos have a massively dominating position on the web, we are also painfully aware of how little is done to tap into this massive source of data. What people photograph and share reveal a lot about what they can and will consume. Few startups offer solutions, mostly because the task is not simple. The massive volume, the separated ( and walled) locations, the current limitations of content recognition makes it extremely difficult to return meaningful and actionable results. However, some jump…

10 Questions for a founder : Picalike

analytic, Artificial Intelligence, Brands, Content Recognition, e-commerce, Interface, interview, Search, transaction, visual recognition September 27, 2016 Paul Melcher Leave a comment

We shop with our eyes. Whether buying fruits at the supermarket or a car, looking for a new pair of shoes or a hotel to stay, it is our vision that ultimately makes the final decision. It is no surprise then that visual tech is an emerging force in the retail e-commerce $1.9 trillion worldwide market. Built on the latest advances of deep learning, startups are offering ingenious solutions that empower online retailers to dramatically increase their sales. Germany-based Picalike, founder in 2010, is one of them. We…

10 Questions for a founder : SnapRapid

advertising, analytic, Brands, computer vision, content, Content Recognition, flickr, getty, Instagram, interview, license, marketing, Social Media, Twitter, UGC, video, visual recognition August 16, 2016 Paul Melcher Leave a comment

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically. To the point that sometimes, exposure on social media far exceeds any TV broadcast. With far richer engagements and a life span that extends sometimes weeks…

Snapchat breaks its mold

advertising, analytic, Brands, content, Facebook, Instagram, marketing, mobile, photo sharing, Snapchat, Social Media July 7, 2016 Paul Melcher Leave a comment

Snapchat is moving from sharing moments to exchanging memories. Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation. With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

Study : The Rise Of User-Generated Photos

analytic, Brands, content, editorial, mobile, photo sharing, research, study July 1, 2016 Rahul Regulapati Leave a comment

Key findings from galleri5’s survey on online photo sharing Since the beginning of human evolution, communication has been visual first and foremost. In today’s interconnected digital world, the mobile & social revolution is leading to an explosion of digital visual content at a pace never imagined before. Nearly 1.8 billion photos are uploaded and shared on social media every single day from everyday users like you and me. This power of user-generated visual content had both intrigued and excited us at galleri5. With more mobile…

Snapchat’s uncertain future

advertising, analytic, Brands, content, editorial, filter, finance, marketing, mobile, Pinterest, Snapchat, Social Media, study, Twitter June 10, 2016 Paul Melcher Leave a comment

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

LDV Vision Summit : A recap

advertising, analytic, Artificial Intelligence, Augmented reality, big data, Brands, computational imaging, computer vision, Content Recognition, Emotion analysis, Facebook, Facial recognition, in-image, LDV Summit, Marketplace, mobile, photo organizing, PhotoTech, Social Media, study, technology, thermal, UGC, visual recognition May 27, 2016 Paul Melcher Leave a comment

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…