Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. YetContinue Reading
Last year at Mobile World Congress I expected the buzz to be about smartphone innovations. Instead, what most people talked about was IoT, the Internet of Things. My highlight was brushing my teeth with the Oral-B Genius smart toothbrush at one of several sinks lined up in the company’s booth.Continue Reading
At a recent DMLA panel I organized, Craig Peters, COO of Getty Images, pointed out that the vast majority of image consumption happens in places where images are not licensed. Which is true: People spend more time on various social media sites than anywhere else. Just Snapchat ( 8,796 photos sharedContinue Reading
At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company. A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the companyContinue Reading
With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we pickedContinue Reading
Snapchat’s impending IPO is significant as it is the first photo-based business to become public. Unlike Instagram, who preferred the welcoming arms of Facebook along with its pocketbook and audience, Snap is looking for the stock market for validity and growth fuel. Part of it might be due to investors’Continue Reading
Photos and videos are exploding online. Every day, new innovative content is capturing our attention. Marketers are taking advantage of the trend and investing in visual content. The majority of senior marketers say visual content is crucial to their business, and its importance will continue to rise in the future.Continue Reading
Snapchat is moving from sharing moments to exchanging memories. Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation. With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp conglomerate inContinue Reading
It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million timesContinue Reading
A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture. With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting howContinue Reading