All posts by Stefan Pettersson

Stefan Pettersson is CTO and co-founder of Relatable, a marketing agency that uses data and technology to help customers like Google, Lego, Adobe, Tinder, Verizon and Spotify to do super efficient, large-scale influencer marketing campaigns.
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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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