Inspirational imagery is more than just the beautiful photos that stand out on your Instagram feed. They are now part of the process of brand building and a method of discovery that can improve your brand’s sales. What was once looked at as an afterthought in communicating products and servicesContinue Reading
Photos are too short and videos are too long. Photos say too little and videos too much. In an age where we can link data so quickly and easily, it is amazing to see that photos are still just the online equivalent of their printed version : A flat 2D representationContinue Reading
Instagram loves wearables. No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average ofContinue Reading
Wrong move. A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and moreContinue Reading
We sat down with investor and creator of the LDV Vision Summit Evan Nisselson, so he could tell us more about the upcoming 2015 edition of the Summit, as well as his thoughts about the visual web. What worked well last year ? Last year, we organized the first LDVContinue Reading
Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play andContinue Reading
One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all socialContinue Reading
Ditto labs has made some noise in 2014, albeit maybe not the way it intended to. With a proprietary image recognition engine, Ditto tracks thousands of brands’ logos on social media sites Instagram, Tumblr and Twitter. With the resulting data, it can provide its users with a large volume ofContinue Reading
With 2014 now behind us, it is time to look at the new year with innocent crisp new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring in 2015. 1) The majors will enterContinue Reading
There are not a lot of true pure Photo:Tech companies that have found a successful business model around the creation and distribution of photography online at a large-scale thanks to an intelligent use of technology. Shutterstock, obviously, comes to mind, along with newly acquired Fotolia. However, both are extensions ofContinue Reading