When MANGO launched its first fully AI-generated ad campaign last year, it made headlines: one of the first major fashion brands to swap models and sets for pixels and prompts. But now it’s gone a step further. This time, it’s not just campaign visuals or aspirational lookbooks. MANGO has begunContinue Reading
A Market on the Brink The proliferation of generative AI has ushered in a transformative era in visual content creation. Capable of producing photorealistic images from text prompts in seconds, tools like Midjourney, DALL·E, and Adobe Firefly are reshaping how businesses and individuals source images. By August 2024, 39.5% ofContinue Reading
The European Union’s Copyright Directive, specifically its contentious Article 17, was supposed to revolutionize the relationship between online platforms and rights holders. It was going to close the value gap and make social media platforms finally take down or pay for all the copyrighted content they were up to now,Continue Reading
The Visual Economy: A Double-Edged Sword In the pulsating heart of today’s digital marketplace lies a universal truth: visuals are the currency of communication. A photo, a video, a graphic – these are not mere adornments but the lifeblood of sales and marketing. In the visual economy, the adage “aContinue Reading
On one side, an economy exponentially craving for content. On the other, a static, unprepared landscape ripe for disruption. The stage is set for a redistribution of value in a vibrant and volatile environment: Witness the formation of a new visual content ecosystem. It’s been a cascading series of announcements:Continue Reading
Canva. Adobe – where art thou? Part 1. If you can’t keep up with the phenomenal growth of Canva, you’re not alone. Last week the company announced it has raised $200M at a $40 billion valuation. Wasn’t it only a few months ago the counter stood at $15B? And itContinue Reading
A deep dive into SensorTower’s US app store data for H1 this year The US photo & video app market is alive and well. It did not only boom during the COVID heydays last year with many consumers spending more time at home, but it has also shown continued growthContinue Reading
You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process. InContinue Reading
Unlike the Hype Cycle, the areas of disillusionment haven’t stopped developers from making tremendous progress creating and implementing real-life AI-based imaging solutions that enable users to more easily and more creatively capture, enhance, manage, share or print their visual content.Continue Reading
The first iteration of the internet, the one we are still somewhat experiencing, was built on the fundamental belief that content should be free. In its early days, it was to be this fantastic social experiment where anyone and everyone would be able to share anything, anytime, with anyone. ItContinue Reading