For most of the last forty years, the answer was simple. Design resided in a department. It had a door, a head count, a queue, and a budget line. Marketing wrote a brief, the design team produced the asset, and the asset came back through a review cycle that everyone,Continue Reading
Since every company in the world communicates with visuals, this act affects everyone Two months out from application, Article 50 of the EU AI Act is generating more anxiety than clarity in the teams that produce and publish visual content. The date to remember is August 2, 2026. Systems placedContinue Reading
The IPTC Media Provenance Summit held at Reuters in Toronto on April 16 drew 109 attendees from 67 organizations, including the BBC, Adobe, Sony, CBC/Radio-Canada, the European Broadcasting Union, the World Privacy Forum, Activo, Imatag, and PixelStream. What made this edition different from earlier gatherings was its tone. The debatesContinue Reading
India has implemented a new rule mandating media platforms to label AI-generated content and retain metadata, effective February 20. This regulation reflects a broader trend alongside similar policies in China and the EU, emphasizing the importance of metadata for compliance and authenticity. Platforms must adapt quickly to avoid penalties.Continue Reading
The promise is seductive: generate product photography in seconds, automate image editing at scale, produce marketing visuals without the overhead of traditional production. Generative AI tools for visual content have moved from experimental curiosity to operational necessity faster than most compliance frameworks can adapt. If your organizationContinue Reading
You can listen to the article here ( ~ 15 minutes): For 150 years, photography’s power rested on a simple fact: cameras don’t explain, they describe. Now we’re building systems that do both, and the implications for everyone who creates, manages, or verifies visual content are just starting toContinue Reading
The industry finally stopped theorizing and started building the infrastructure to preserve truth itself We’ve reached the inflection point. Not the one we’ll read about in retrospect, but the one happening right now—where the exponential flood of AI-generated content threatens to drown out any meaningful signal of authenticity. The WorldContinue Reading
When Content Trust Becomes a Strategic Asset There was a time when an image’s value was judged by its beauty, originality, or timeliness. Today, a growing portion of its value rests on something far more fundamental: whether we can believe it. From AI‑generated product shots slipping into online catalogs, toContinue Reading
More and more businesses are waking up to a critical risk: manipulated visual content can inflict lasting damage on brand reputation, customer trust, and ultimately, the bottom line. What was once primarily a concern for news organizations has now become a pressing issue for any company using images and videoContinue Reading
By now, we’ve all heard the stories: generative AI devours copyrighted content for breakfast. And while there’s been a lot of noise, little to nothing has been done about it. Photographers and videographers keep uploading their images online—easy pickings for scrapers—while lawmakers stand frozen, terrified that regulating too hard mightContinue Reading