Unbeknownst to social media fanatics, they are being watched. With billions of photos shared daily on a variety of social media, a giant opportunity has opened up for brands to stealthily track how consumers interact with their products or services. Advances in content recognition has made logo detection within vastContinue Reading
It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. AndContinue Reading
A recent study published by in-image advertising company GumGum and brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elementsContinue Reading
While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, endContinue Reading
While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part ofContinue Reading
Mobile shopping represents today 30% of all US e-commerce sales, and with 60% of consumers using their smartphones while in a store, the opportunity to scale is impressive. Unlike more patient desktop users, mobile consumers seek fast answers and minimum clicks to get there. Using the built-in cameras and imageContinue Reading
Image recognition, visual search and content classification have been around for a while with various degree of success. With mobile shopping exploding, as well as myriads of photo/video based platforms, it is now at the core of almost any online experience. While Google, Yahoo, Facebook and Microsoft throw millions inContinue Reading
Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentallyContinue Reading
A new L2 intelligence report show cable prices rose a staggering 231 percent from 1998 to 2013, despite limited increases in underlying innovation.1 Like sharks sensing chum in the water, a host of well-funded companies entered the content fray, pioneered by YouTube in 2005. From 2006 through 2011, Netflix, Hulu,Continue Reading
Despite overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantiallyContinue Reading