We shop with our eyes. Whether buying fruits at the supermarket or a car, looking for a new pair of shoes or a hotel to stay, it is our vision that ultimately makes the final decision. It is no surprise then that visual tech is an emerging force in the retailContinue Reading
Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded aContinue Reading
Snapchat is moving from sharing moments to exchanging memories. Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation. With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp conglomerate inContinue Reading
Key findings from galleri5’s survey on online photo sharing Since the beginning of human evolution, communication has been visual first and foremost. In today’s interconnected digital world, the mobile & social revolution is leading to an explosion of digital visual content at a pace never imagined before. Nearly 1.8 billionContinue Reading
It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million timesContinue Reading
Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, whichContinue Reading
A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture. With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting howContinue Reading
At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances ofContinue Reading
All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people exclusively take and share visual content and nothing else.Continue Reading
Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominateContinue Reading