Category Archives: Augmented reality

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Facebook and visual content : Whatever the format

In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos.  However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiar or new. There is a very valid reason why Facebook wants to remain the primary location for visual media: After all, it owes its  original success, and its continued attention, almost entirely thanks to photos. Mark…

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LDV Vision Summit : The videos

For those who couldn’t make it, LDV has just posted videos of the panels held at its latest Vision Summit, in New York this past month of May.  Since the summit lasted 2 days this year, with over 80 international expert speakers, 40 sessions, and 2 competitions, there is a lot to view. Curating a must-see list is a challenging task since it greatly depends on the specific interest of the viewers but  here are a few tips:  Since Day 1 was focused on the…

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10 questions to a founder : Catchoom

In between the real world and the digital world is Catchoom.  The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things,  products they can buy online. Using advanced Image recognition and Augmented Reality, it automatically answers the question:” what I am looking at? ” with virtual answers. Since Sandler Research recently forecasted the Global Mobile AR market to grow at a CAGR of 96.52 % over…

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