Category Archives: Augmented reality

The next big thing : Interactive VR

advertising, analytic, Augmented reality, Brands, content, e-commerce, in-image, Interface, interview, mobile, PhotoTech, VR January 6, 2016 Paul Melcher 2 Comments

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominate space outside of the gaming word. One major issue is the lack of interaction: beyond scrolling around in space, left right, up and down, users are left being passive viewers of what can often be…

10 questions for a founder : Photonomie

Augmented reality, computational imaging, content, interview, mobile, photo sharing, PhotoTech, Social Media, technology December 9, 2015 Paul Melcher Leave a comment

Between VR lurking around the corner and users eager to enhance their visual experience beyond the flat 2 D photo lies a vast landscape of opportunities. One that Paris- based company Photonomie is jumping to occupy with the introduction of its real-time photo stitching app. Far beyond the horizontal panorama but without the need of wearing VR goggles, Photonomie offers anyone with a smartphone the possibility to create and enjoy a full 360 immersive experience right on their mobile. No connections needed. We caught up…

Understanding Images

analytic, Artificial Intelligence, Augmented reality, computer vision, content, Content Recognition, imaging, Interface, mobile, photo sharing, PhotoTech, Social Media, technology November 25, 2015 Floris van Eck 2 Comments

Our relationship with the camera, the lens and the image is evolving. The static stance of capturing a moment in a photograph is still there, but this is rapidly changing. With the help of new emerging technologies, photography is becoming ubiquitous and pervasive. The advent of machine vision, deep learning, semantic search, augmented reality and virtual reality among other exponential technologies will inspire us to discover, create and experience more great imagery than ever before in human history. Intelligent algorithms will inspire and teach us to…

Facebook and visual content : Whatever the format

advertising, Augmented reality, Facebook, Instagram, Interface, marketing, mobile, photo sharing, PhotoTech, Social Media, tablet, technology September 15, 2015 Paul Melcher 3 Comments

In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos. However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiar or new. There is a very valid reason why Facebook wants to remain the primary location for visual media: After all, it owes its original success, and its continued attention, almost entirely thanks to photos. Mark…

LDV Vision Summit : The videos

advertising, Augmented reality, computational imaging, computer vision, e-commerce, finance, Funding, imaging, Interface, interview, investment, LDV Summit, marketing, mobile, photo sharing, PhotoTech, research, Search, Social Media, technology, UGC, wearable July 6, 2015 Paul Melcher 3 Comments

For those who couldn’t make it, LDV has just posted videos of the panels held at its latest Vision Summit, in New York this past month of May. Since the summit lasted 2 days this year, with over 80 international expert speakers, 40 sessions, and 2 competitions, there is a lot to view. Curating a must-see list is a challenging task since it greatly depends on the specific interest of the viewers but here are a few tips: Since Day 1 was focused on the…

10 questions to a founder : Catchoom

Augmented reality, big data, computer vision, content, e-commerce, imaging, in-image, interview, mobile, Search, tablet, technology, wearable June 24, 2015 Paul Melcher 3 Comments

In between the real world and the digital world is Catchoom. The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things, products they can buy online. Using advanced Image recognition and Augmented Reality, it automatically answers the question:” what I am looking at? ” with virtual answers. Since Sandler Research recently forecasted the Global Mobile AR market to grow at a CAGR of 96.52 % over…