
Move over Snap: Facebook is the camera company to beat
It’s the platform, stupid Just as the world finally figured out why Snap relabeled itself as a camera company, last week Facebook proclaimed it’s not just a camera company, it’s a camera company built on the world’s ambitious augmented reality platform. Let’s add some perspectives to their F8 announcements: Recently, Facebook has put its camera front and center in its various properties (not just Instagram, but also Facebook, Messenger, and WhatsApp). For instance, in Messenger, this changed the traditional texting workflow, which normally starts with…