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  • Tearing down our icons
    Let’s face it, iconic images bother us. They stand as an immovable beacon of our time, outside of it, impelling us at every sight, forcing us to admit their status as greater than any other. Because they are a statement about our world, about us, about who we are as a society, good or bad. […]
  • Can Really Simple Licensing Actually Protect Photography?
    Really Simple Licensing (RSL) emerged in 2024 as a technical response to AI companies training on web content without permission. Modeled after robots.txt, RSL allows website owners to declare machine-readable licensing terms for AI crawlers, specifying whether content may be used for training, whether compensation is required, and which AI agents are permitted. The promise […]

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Introducing the Authenticity & Content Provenance Maturity Model

When Content Trust Becomes a Strategic Asset There was a time when an image’s value was judged by its beauty, originality, or timeliness. Today, a growing portion of its value rests on something far more fundamental: whether we can believe it. From AI‑generated product shots slipping into online catalogs, to

August 2, 2025: The end of the AI wild west ?

As the EU AI Act’s obligations for general-purpose AI models take effect, the age of opaque training data and untraceable outputs is drawing to a close. The Shifting Sands of AI Regulation The era of unregulated AI development is coming to an end, at least in Europe. As generative AI

The Fashion Fiction We’re Willing to Buy

When MANGO launched its first fully AI-generated ad campaign last year, it made headlines: one of the first major fashion brands to swap models and sets for pixels and prompts. But now it’s gone a step further. This time, it’s not just campaign visuals or aspirational lookbooks. MANGO has begun

Photo by Vitaliy Shevchenko on Unsplash

The Line We Haven’t Drawn: What Makes an Image AI-Generated?

                 As generative AI continues to infiltrate everything from smartphone cameras to image editors, one deceptively simple question remains unresolved and increasingly urgent: How much AI involvement is enough to call something AI-generated? It is not just a technical question or a legal

The Hidden Economy Behind AI: Data Licensing Takes Center Stage

For years, we’ve been told that data is the new oil, and in the world of artificial intelligence, that metaphor feels almost understated. Every major AI breakthrough, from large language models to image synthesis engines, rests on vast amounts of labeled, real-world data. But unlike oil, data isn’t something you

The Data Farm (viztec stats) :

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VSCO by the numbers
VSCO
Image creation and Image sharing
Image sharing
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