Category Archives: e-commerce

1466645239_a31fb7e06c_shoes

10 Questions for a founder: Volumental

Just imagine: You are at home and getting ready to head to a party. You have the perfect clothes but no shoes to match. You pick up your phone, scan your feet, select a model and after a while, you pick up your custom-made and custom fit shoes from your 3D printer. Off you go. Party sucked but everyone loved your shoes.  Sci Fi?  not really. Based in Sweden, Volumental has developed software that can use depth cameras ( like your Kinect)  to perfectly scan your…

Read More »

941936174_9eda317279_fashion

10 Questions to a founder : Catch-a-Trend

Fashion and photography have always had a love affair. Bring along shopping, and you have an explosion of passion, flowing seamlessly between the three. From discovery to possession, it is entirely driven by visuals, fueled by high emotional engagement. Curiously enough, few have been able to capitalize on it and with a few exceptions, it is still an online territory to grab. Using their experience with high-end fashion photography, Catch-A-Trend is the latest to take its chance in the universe highly sensible to the untamed…

Read More »

SONY DSC

We need a new photo file format

Photos are too short and videos are too long. Photos say too little and videos too much. In an age where we can link data so quickly and easily, it is amazing to see that photos are still just the online equivalent of their printed version : A flat 2D representation of the offline world with a little editorial text around it. It is an aberration that in 2015, photos still need text captions to explain their content. Photos should not only be able to carry…

Read More »

15419759136_1ca5927569_brand

Brands and Instagram : a love affair

Instagram loves wearables.  No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average of 1.3 Million followers compared to the average of 603 K, this according to a report just published by L2 and Olapic. Fashion is not far behind with 1.2 Million followers average per brands. The photo…

Read More »

8450145234_0d593946bb_gold

Adobe’s golden opportunities

The recent news of Adobe’s acquisition of microstock company Fotolia has sent ripples throughout the photo licensing world. The software company purchased the 11-year old company operating in 23 countries in 14 different languages for $800 million in cash,  in return for 34 million images. While the public announcement clearly aimed at integrating it into its Creative Cloud solution boasting 3.4 million subscribers, there is much more that Adobe can do with it. Adobe is best known for its hugely popular Photoshop product and its directly…

Read More »

681562586_5acde36f90_photos

The rise of the Chief Visual Officer

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all social media is photography: There are no successful social media platforms without photo sharing at its core feature. This has impacted advertising and brand awareness strategies in a revolutionary way. In the age of physical film,…

Read More »

8331154870_d6bf417a03_new-year

5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

Read More »

5392293237_0678cc5849_shopping

10 Questions to a founder : Fetch

 Object recognition  might be one of hottest sector of computer vision  but one company decided that it can wait to be solved. Instead of a battery of computers trying to figure out what is in the picture you just took, it is a battery of human beings that powers Fetch. The goal ? Making your mobile shopping experience as easy as having your own personal 24/7/365 assistant.  Here’s their intro video : We sat down with founder and ceo Tom Hadfield so he could tell…

Read More »

5403393870_63982f7629_Amazon

Amazon’s e-photo service

Amazon is the latest internet giant to throw itself into the photo:tech space by offering its Prime members free unlimited photo storage. After Yahoo with Flickr ( not unlimited), Dropbox ( not free nor unlimited and not a giant yet), Google ( via Google +), Facebook ( not a direct service but apparently no limits to how many pictures you can upload), Microsoft with OneDrive ( not free) along with a plethora  of smaller size businesses, photo storage has become a major battleground. The reasons…

Read More »

3814523970_56b2af4d12_tag

The end of in-image purchase ?

While the industry raves about the possibilities of in-image buying, none of its major players seem to gain any traction. In fact, after Stipple last spring, it is UK -based Taggstar‘s turn to close its door on this model. In a very brief, cold email sent out today to its users, image tagging company Taggstar announces that it is permanently shutting down its service on November 14. No reasons given. In fact, the email finishes by saying : “We are not able to talk with…

Read More »