With 2014 now behind us, it is time to look at the new year with innocent crisp new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring in 2015. 1) The majors will enterContinue Reading
The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies –Continue Reading
You are strolling down the beach with your 5-year-old son, happily taking pictures on your brand new iPhone 6, sharing the best ones on your Instagram feed. The sun is glowing, you are on a well deserved vacation, your family is happy …But miles away, in a dark basement, aContinue Reading
Embeddable images through online publishers can be a tactic for extending the reach and brand of publishers, who are the direct recipients of its traffic-building and presence. As you allow sharing, your content network grows, as do link-backs and overall web-imprint of a publisher’s site and branding. More often thanContinue Reading
The practice of allowing visual media to be embedded on an external site by an anonymous user has seen widespread adoption (thanks, YouTube), so that any site in the business of publishing content uses it. By allowing readers to share the video/photo itself, andContinue Reading
Remember when Big Data was a problem? Though its origins are somewhat murky, the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and makeContinue Reading
What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massiveContinue Reading
Not many companies are able to successfully monetize the visual web yet. Many ideas, but not many cash flow positive results. With its Visual Commerce, Olapic is part of those few that have seen their growth match the excitement around photography, especially in the e-commerce space. We caught up withContinue Reading
The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading
While we were exploring Techcrunch Disrupt in New York last week, we were welcomed by two French entrepreneurs based in Boston who showed us Sharalike, an impressively simple yet powerful app to manage and share mobile photos slideshows: We decide to learn more and sat down with Etienne Leroy, Co-founder, CMO, CPOContinue Reading