Dave Krugman builds online communities. Using his talent as a photographer and his social media insight, he rallies huge amounts of followers around a particular topic or location. As you can imagine, for a brand, he is a golden child. After many successes with such prestigious clients at The Metropolitan MuseumContinue Reading
While it might still be called disrupt, it’s probably just by habit than real meaning. As we walked the aisles of TechCrunch Disrupt NY, we didn’t see, at least in photo space, a start-up that would fit this epithet. Certainly some great ideas, lots of passion, and definite sense thatContinue Reading
Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teensContinue Reading
Earlier this week, Mediapost published an article on the rising demand for original content by brands. Citing recent research, the article states that “estimated budgets for producing content have grown steadily from 12.6% two years ago to 23.3%, today — and are on track to surpass 33% by 2017 —Continue Reading
Brands are spending large amounts of money on sponsorships, in particular in sports, which are seen as a unique way of engaging emotionally with fans. Ideally the brand will be featured prominently in an image of a star player scoring a key goal for the home side and reap the benefitsContinue Reading
Inspirational imagery is more than just the beautiful photos that stand out on your Instagram feed. They are now part of the process of brand building and a method of discovery that can improve your brand’s sales. What was once looked at as an afterthought in communicating products and servicesContinue Reading
The recent news of Adobe’s acquisition of microstock company Fotolia has sent ripples throughout the photo licensing world. The software company purchased the 11-year old company operating in 23 countries in 14 different languages for $800 million in cash, in return for 34 million images. While the public announcement clearly aimedContinue Reading
Ditto labs has made some noise in 2014, albeit maybe not the way it intended to. With a proprietary image recognition engine, Ditto tracks thousands of brands’ logos on social media sites Instagram, Tumblr and Twitter. With the resulting data, it can provide its users with a large volume ofContinue Reading
With 2014 now behind us, it is time to look at the new year with innocent crisp new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring in 2015. 1) The majors will enterContinue Reading
The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies –Continue Reading