
The Content Marketing Machine and Photo Supply
The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies – and specifically large-scale aggregators like Shutterstock – have benefitted from their inroads into corporate clients, expanding and servicing a segment that is marketing-focused with high volume transactions. On the other hand, UGC (corporate-generated) and platforms…