The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies –Continue Reading
Embeddable images through online publishers can be a tactic for extending the reach and brand of publishers, who are the direct recipients of its traffic-building and presence. As you allow sharing, your content network grows, as do link-backs and overall web-imprint of a publisher’s site and branding. More often thanContinue Reading
The practice of allowing visual media to be embedded on an external site by an anonymous user has seen widespread adoption (thanks, YouTube), so that any site in the business of publishing content uses it. By allowing readers to share the video/photo itself, andContinue Reading
The recent explosion of startups devoted to monetizing photography have revealed certain diversity of approach within the photo tech ecosystem, where business models are targeted largely on accelerated aggregation of imagery and either monetization of the audience (data, app charge, etc.) or of the images themselves (advertising, print on demand,Continue Reading
The traditional image licensing business is a transactional one. Historically, the management of rights was considered to be an ongoing service, but with royalty free models eclipsing rights managed volumes, this is of little to no value for today’s image buyer. All value is wrapped up in the transaction: image rightsContinue Reading