Despite overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantiallyContinue Reading
EyeEm is the photo app photographers’ love. Not only it offers the expected gamut of editing tools we have now become accustomed to, it delivers it in an environment particularly friendly to image creators. Unlike older sister Instagram, EyeEm seeks to help its members generate revenue with their creations, making themContinue Reading
PicMonkey, the leading photo editing website, in conjunction with LEWIS, recently conducted a survey with over 2,000 respondents about the photos they edit and post on social media. Respondents were asked questions regarding photo quality and personal preference and use. Not surprisingly, 91 percent of all respondents said they haveContinue Reading
Erosion takes a long time. Memories not so much. There used to be two groups of photographers, the casual, memory grabbers and the pros. The memory grabbers pick up a camera for family occasions or social events in order to compensate for everyone’s poor memory. Unimportant is the image qualityContinue Reading
We all read the stories and we have all heard the rumors. Latest, and probably most infamous is Google’s mislabelling of an African-American couple as “gorilla”. Proudly installed within mainstream services like Flickr and Google photos, visual content recognition is quickly getting a bad rep thanks to a few very publicContinue Reading
A new report from L2 Insight has just been released, covering Instagram’s recent efforts into the advertising space. The Facebook-owned company has made slow and careful steps over the last few years, carefully managing its user base while increasing its offering to advertisers. The result is paying off: In 2014,Continue Reading
What will we do with all the data we accumulate from photos? On a daily basis, internet juggernauts like Google, Yahoo, Facebook or Microsoft use highly sophisticated deep learning engines to better understand the content of billions of images uploaded, liked and shared. For now, it is to better serve adverting but what elseContinue Reading
Jon Oringer of Shutterstock said it well: barrier of entry in stock photography licensing today is very low (actually getting lower), barrier to scalability is very high and getting higher. In other words, it is easy to find and regroup content to license (UGC or not). It is much harderContinue Reading
An insightful study about teens and Instagram was recently published by the Pennsylvania State University. In it, Jin Yea Jang, Kyungsik Han, Patrick C. Shih, and Dongwon Lee of the College of Information Sciences and Technology division, reveal some interesting facts on how teenagers interact with the photo sharing platform. UsingContinue Reading
This week will go down in the history of the photo tech space ( if such a history is ever written) as a milestone. While predictably anticipated by even the laziest followers, both Instagram and Pinterest announced the addition of a “buy” button next to images. The latter has goneContinue Reading