Photo by Dave Krugman

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Dave Krugman  builds online communities. Using his talent as a photographer and his social media insight, he rallies huge amounts of followers around a particular topic or location. As you can imagine, for a brand, he is a golden child. After many successes with such prestigious clients at The Metropolitan MuseumContinue Reading

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While it might still be called disrupt, it’s probably just by habit than real meaning. As we walked the aisles of TechCrunch Disrupt NY, we didn’t see, at least in photo space, a start-up that would fit this epithet.  Certainly some great ideas, lots of passion, and definite sense thatContinue Reading

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Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teensContinue Reading

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Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teensContinue Reading

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Earlier this week, Mediapost published an article on the rising demand for original content by brands. Citing recent research, the article states that “estimated budgets for producing content have grown steadily from 12.6% two years ago to 23.3%, today — and are on track to surpass 33% by 2017 —Continue Reading

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Inspirational imagery is more than just the beautiful photos that stand out on your Instagram feed. They are now part of the process of brand building and a method of discovery that can improve your brand’s sales. What was once looked at as an afterthought in communicating products and servicesContinue Reading

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Instagram loves wearables.  No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average ofContinue Reading

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That’s it. It’s official. After months of maybes, wild rumors, executive defection, Google finally announced the splitting of Google + into independent platforms, Stream and Photos. While there might be a future for Stream, we are only interested in the development of Photos, possibly named Photo +. The trigger ofContinue Reading

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Wrong move.  A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and moreContinue Reading

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iPhoto is dead. Let’s celebrate. For a company that has build so much on or around photography, Apple took too much time to kill the ugly beast in its mist. With the release of “Photos”, the company finally turns the page on what was probably a shameful oversight in development.Continue Reading