The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading
The next big frontier for anyone involved with photography online is content curation. The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part- but rather in its ability to create value to the contentContinue Reading
Entrepreneur, investor, artist and photographer Kevin Abosch has just added a new function to his portfolio, app publisher. With the release yesterday of Lenka, an exclusive high end B/W photo app, he offers everyone the tool to connect with what made photography so appealing: simplicity. No crazy filters, no stickers, “likes“, audioContinue Reading
Let’s be honest, Amazon is not interested in selling phones. Instead, they want you to carry a device that is a constant and direct connection to its store. See, one of Amazon’s issue is that more and more purchases are mobile and as good as their apps might be, theyContinue Reading
The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers,Continue Reading
Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless,Continue Reading
Lytro is an interesting company in the photo space because it is one of the rare few that has taken the very challenging path of trying to introduce a brand new image format. Instead of trying to stretch the last dying pixels of the too common jpg and it’s flat,Continue Reading
Like during any great summit, there was a lot of valuable information to take in during the LDV Vision Summit. Here are some noteworthy quotes to remember for those who were there and those who weren’t : “Big players will struggle to keep up in some fields as technologyContinue Reading
The Apple WWDC closes and it leaves crumbs on the floor. Let’s see what message they leave us: iOS 8 and Yosemite will be a another major push from Apple to continue to dominate the photo tech world. Unlike app makers, the Copernito team has the luxury of waiting and analysing whatContinue Reading
A few weeks ago, a study trying to predict the popularity of photos was published by Aditya Khosla and two of his colleagues from the MIT. The goal was to determine if an algorithm could guess the popularity of a photo by analyzing what is in the shot and by lookingContinue Reading