Six years ago, a group of concerned publishers and a formidable creative software company, well-versed in the manipulation of digital content, joined forces to develop what may be the most important and underestimated standard of this generation. Ironically, this was before the rise of Generative AI. Since then, three summitsContinue Reading
Perception, like clouds, is shaped more by the observer than the object. One person sees a horse galloping through the sky; another sees a face, a dragon, or nothing at all. The sky doesn’t change—the viewer does. And so it is with images. We do not see the world asContinue Reading
Copyright is a Pillar of Provenance Copyright isn’t just a legal mechanism—it’s also a system of traceability. When a piece of content is protected by copyright: Its origin is clear (who created it, when, and under what rights). Its chain of custody can often be reconstructed (via licenses, credits, metadata,Continue Reading
By now, we’ve all heard the stories: generative AI devours copyrighted content for breakfast. And while there’s been a lot of noise, little to nothing has been done about it. Photographers and videographers keep uploading their images online—easy pickings for scrapers—while lawmakers stand frozen, terrified that regulating too hard mightContinue Reading
Creativity has long been considered a uniquely human trait. From art and music to literature and photography, our ability to generate something from nothing has been a defining characteristic. But there will come a time when an AI, housed in a body of metal and circuits, will dip a brushContinue Reading
What if every photograph that could ever be taken already exists? Not in the sense that someone has already captured them, but in the sense that they are all possible, waiting to be revealed. How AI Generates Images: Deconstructing and Reassembling Reality Generative AI doesn’t “copy” images from its trainingContinue Reading
Just when we thought film was dead—buried under layers of pixels and algorithms—it comes roaring back to life. In a world where digital dominates, where perfection is manufactured in milliseconds, the imperfect, tangible, and deliberate nature of film is finding its way into the hands of a new generation. ButContinue Reading
The European Union’s Copyright Directive, specifically its contentious Article 17, was supposed to revolutionize the relationship between online platforms and rights holders. It was going to close the value gap and make social media platforms finally take down or pay for all the copyrighted content they were up to now,Continue Reading
No, seriously—how many of us have been genuinely frustrated because we couldn’t create videos from our desktop? Let’s be honest: if we take out everyone who makes videos for a living—movie makers, documentarians, trainers, influencers—that doesn’t leave a huge audience. Most people, during the vast majority of their lives, don’tContinue Reading
Graphic design is transforming thanks to new innovations in Artificial Intelligence (AI) by providing tools that enhance both creativity and productivity. Yet, as AI becomes a more integral part of the design process, it introduces significant ethical concerns that must be addressed. How Bias Surfaces in AI-Generated Content TrainedContinue Reading