Category Archives: UGC

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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Why does real photography matter?

On October 26, I participated in a fireside chat about “Real Photography” at the DMLA’s annual conference. 1 Ostensibly about “what new technologies are doing for photography”, it became a place and a time for everyone – not just the panelists, but the entire room – to talk about anything happening at the intersection of photography and technology. 2 One lesson: any conversation today that starts out about “real photography” inevitably turns into a debate about selfies. Should that be a surprise? A photo posted…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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Mobile Photo Connect announces cutting edge program

Mobile Photo Connect, the leading annual forum for entrepreneurs, investors and senior executives driving the technologies and businesses behind the surge in mobile imaging and visual communication, today announced its full program along with a stellar speaker lineup for its upcoming September 29 conference. The event’s main theme, “Prospering in the emerging ‘Photos at your fingertips’ era,” will be explored through a mix of presentations, panel discussions, and technology demonstrations: Special Presentations David Vaskevitch David Vaskevitch is a visionary software architect, business innovator, author, former…

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10 questions to a founder: Kuznech

Image recognition, visual search and content classification  have been around for a while with various degree of success. With mobile shopping exploding, as well as myriads of photo/video based platforms, it is now  at the core of almost any online experience. While Google, Yahoo, Facebook and Microsoft throw millions in research for their own gain, independent companies offer powerful solutions to the rest of the market.  4 years old Russia-based  Kuznech is one of them. We spoke with co-founder and CEO Michael Pogrebnyak to learn more:…

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How to make Marketers adopt Visual Tech

Despite  overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantially increase their reliance on visual content marketing. Already almost half spend a quarter of their day on visual content. And why shouldn’t they? Instagram has the highest engagement rates ( 4.21 % per followers, 120…

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10 Questions to a founder : PicsArt

The world of  photo apps is a crowded place.  With thousands of different photo-taking/editing/sharing apps to choose from and more being launched every day, it is a surprise when any of them break off from the pack and gather a strong following. 3 years old  PicsArt is part of that privileged group, gaining impressive traction and recently raising in the process back to back significant funding. While its co-founder Hovhannes Avoyan is no stranger to successful company building, we wanted to learn more about the…

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EyeEm renews with its Festival, this time in New York

EyeEm is the  photo app photographers’ love. Not only  it offers the expected gamut of editing tools we have now become accustomed to, it delivers it in an environment particularly friendly to image creators. Unlike older sister Instagram, EyeEm seeks to help its members generate revenue with their creations, making them as successful as they are. In this spirit, the Berlin-based company announces today the second EyeEm festival, to be held in New York on September 18, 2015. Located in a 19th-century textile warehouse, the festival…

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