Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doublingContinue Reading
When electricity was finally mastered at the turn of the XX century, it triggered a whole new range of new products and industries while improving existing ones. From light bulbs to fans, fridges, air conditioning, factory tools little that we interact with today is not affected by electricity. Today, computerContinue Reading
Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories,Continue Reading
We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works. We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none.Continue Reading
Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded aContinue Reading
Mobile Photo Connect, the premier conference for the mobile photo ecosystem conference, today announces five additional sponsors of its October 25, 2016 conference. New Gold sponsor is Portugal-based Storyo, makers of the highly acclaimed automatic multimedia story telling app of the same name. Storyo will complement the conference’s previously announced Gold sponsors: HP, Fujifilm, Walgreens, and di support. Mobile Photo Connect’sContinue Reading
At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances ofContinue Reading
With all the talks about video becoming the number media on the internet, little is said about how much more complex it is than text or photos. The elements of motion and sound, as well as timing , file size or even rendering, have made mass market adoption slow, outsideContinue Reading