Category Archives: Social Media

Nike Instagram Page

Brands on Instagram increase their followers 166% in a year

A new study  by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401%  from May 2013 to May 2014, currently reaching more than 1,7 million followers . Nike, who trumps them all with almost $4,5 million followers, has grown 223% with only 89 posts during the same period. That’s a post every 4 days on average, much less than your…

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Exchanging photos

Questions for a founder : Sharalike

While we were exploring Techcrunch Disrupt in New York last week, we were welcomed by two French entrepreneurs based in Boston who showed us Sharalike, an impressively simple yet powerful  app to manage and share mobile photos slideshows: We decide to learn more and sat down with Etienne Leroy, Co-founder, CMO, CPO of Sharalike In a few words, what is Sharalike ? Sharalike’s technology was designed to revolutionize photo and video sharing through its simple, one-stop-shop approach. Within seconds users can store, sort, enhance, create and edit…

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https://www.flickr.com/photos/27825522@N05/

Pinterest : A toe in the water

And so it starts. First, with a toe in the water . Soon it will be the whole body. Image based social media site Pinterest has just officially announced it’s debut in monetizing its platform via advertising. Similar to Instagram, it is laced  with the words “test” and “beta” everywhere and there is a good reason for that. Like Instagram, Pinterest has a massive source of users ( 34.9 million uniques/month)  accustomed to an ad-free environment. They feel, similar to all social media users, that…

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Seene Logo

Questions for a funder : Seene

We fell on the Seene  app by accident while we were reading an article about new apps. It was love at first sight . Particularly when we saw this video : We couldn’t resist knowing more so we sat down with Mike Evans, COO and co-founder of Obvious Engineering, makers of the Seene app. What was the original inspiration for Seene. What made you come up with the idea? What were you trying to solve? We develop computer vision technology, and during our R&D we…

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Startup alley at Disrupt NY 2014

Walking the aisles of disruption

There are two types of tech start-ups in the photo space: Those who enhance the photographic experience and those who use photos as a starting point. The first are your editing, filter, archiving apps and web services like Instagram, EyeEm or VSCO, the second are usually in the social media realm, like Facebook, Pinterest or G+. Walking the aisles of Techcrunch’s Disrupt NY mostly confirmed this division. Most new photo/tech companies present offered solutions to the photographic flow, allowing users to better managed their ever-growing…

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lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

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pinterest

Google testing its Pinterest killer ?

News emerged today that Google is hard at work on a new, somewhat secret bookmarking service. According to Florian Kiersch, a German student who enjoys trawling Google code, the new Chrome feature still being developed will replace Google collections and will be called Google Stars. Google Stars promises to not just save a link, like other bookmarking services, but the whole page, along with images and videos, organising in a searchable visual grid format. Your bookmarks will be saved in a collection format, under a theme…

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battle of the internet giants

And the battle heats up ( updated )

It didn’t last long. Less than a week after Dropbox and Twitter announced new photo oriented features, the other major players responded. Loud and clear. Google bets on Email First Google. Today, it announced a tighter integration of its very popular Gmail with it’s  photo backup solution Google Photo album. Now, it will be even easier to attached photos to any email directly from  your drive account. One click easy. Since email is still the most used online communication tool – that is changing too*-,…

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Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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The anti flickr

Funding the anti- Flickr

Imgur newly announced massive round of funding ( $40 Million by Andreessen Horowitz) is a captivating shot at the bow of the photo tech world, and here’s why: Practically unknown outside the geek and nerd world, Imgur is not your traditional photo sharing platform because it has nothing to do with photography. Users do not go on Imgur to look at pretty images, or to review last night party or even post photos of their latest vacation. Rather, it is a photo hosting site for…

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