Study on Instagram Advertising

advertising, Brands, content, Facebook, Instagram, marketing, photo sharing, research, Social Media, UGC July 2, 2015 Paul Melcher 4 Comments

A new report from L2 Insight has just been released, covering Instagram’s recent efforts into the advertising space. The Facebook-owned company has made slow and careful steps over the last few years, carefully managing its user base while increasing its offering to advertisers. The result is paying off: In 2014, Instagram generated $700 million in revenue and is projected to make $5.8 billion by 2020. Using specific user case, the L2’s report sheds a deep inquisitive light on what appears to be a very well-crafted and…

Teens and Instagram : Study

big data, content, editorial, Instagram, marketing, mobile, photo sharing, research, Social Media, UGC June 11, 2015 Paul Melcher 4 Comments

An insightful study about teens and Instagram was recently published by the Pennsylvania State University. In it, Jin Yea Jang, Kyungsik Han, Patrick C. Shih, and Dongwon Lee of the College of Information Sciences and Technology division, reveal some interesting facts on how teenagers interact with the photo sharing platform. Using a combination of tag mining and facial recognition, the team managed to extract key findings without ever reaching out to any of their subjects. In an effort to save you time and avoid sometimes very…