Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentallyContinue Reading
The fundamental goal of visual tech should be reducing friction on how we interact with the world. Success will be measured on how easily we can pass from one function to the other with minimum active input. A few years ago, while working on the development of a Saas, the everlastingContinue Reading
A new L2 intelligence report show cable prices rose a staggering 231 percent from 1998 to 2013, despite limited increases in underlying innovation.1 Like sharks sensing chum in the water, a host of well-funded companies entered the content fray, pioneered by YouTube in 2005. From 2006 through 2011, Netflix, Hulu,Continue Reading
With photo engagement on mobile devices higher than ever before, building mindshare and generating sustainable revenues – whether through apps, cloud services or print output products – are top priorities for photo app developers. Where are the untapped opportunities? At the September 29 Mobile Photo Connect conference in San Francisco, representatives fromContinue Reading
Despite overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantiallyContinue Reading
New camera technology that reveals the world through the eyes of animals has been developed by University of Exeter researchers. The details are published today in the journal Methods in Ecology and Evolution. The software, which converts digital photos to animal vision, can be used to analyse colours and patterns andContinue Reading
Native smartphone camera apps – those provided by Apple and hardware manufacturers on their respective phones – now do much more than enable basic camera functions. They include features such as HDR, burst, dual focus/exposure points, exposure compensation and panoramic image capture that were once the exclusive domain, and theContinue Reading
A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent haveContinue Reading
The world of photo apps is a crowded place. With thousands of different photo-taking/editing/sharing apps to choose from and more being launched every day, it is a surprise when any of them break off from the pack and gather a strong following. 3 years old PicsArt is part of thatContinue Reading
EyeEm is the photo app photographers’ love. Not only it offers the expected gamut of editing tools we have now become accustomed to, it delivers it in an environment particularly friendly to image creators. Unlike older sister Instagram, EyeEm seeks to help its members generate revenue with their creations, making themContinue Reading