Category Archives: Shutterstock

photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

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photo by https://www.flickr.com/photos/daniandgeorge/

is Flickr serious ?

Flickr’s recent announcement that it will offer licensing tools to its user base should come as no surprise to the readers to Kaptur. We predicted such a move a while back. At a time when more and more photo tech companies are putting their content for licensing,  from 500px to EyeEm , Flickr, the grandfather of them all, had to react.  However, having a large pool of images ( over 6 billion images) is not enough to break-in the photo licensing world . To be successful,…

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rights2

3 Major Reasons Photo Tech Needs to be Concerned About Rights

The recent explosion of startups devoted to monetizing photography have revealed certain diversity of approach within the photo tech ecosystem, where business models are targeted largely on accelerated aggregation of imagery and either monetization of the audience (data, app charge, etc.) or of the images themselves (advertising, print on demand, licensing/use). Many, like Chute, provide tools for the aggregation of UGC to supplement their campaigns, while others, like 500px, focus on fine art enthusiasts and provide enhanced portfolio tools in a community setting. The variance…

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photo by Mike https://www.flickr.com/photos/konvo/

A $61 million rock in the Pond

It ripped the sky open like a lighting in a summer night but we hardly heard the thunder. Yet. A few articles, from the Wall Street Journal to Techcrunch replicating the press release, but that is about it. Which is a little disturbing because a series A investment of $61 million is pretty exceptional. The news that company Pond5, a marketplace for UGC video, photos, illustrations, and sound files, just raised a whooping $61 million (from Accel Partners and Stripes Group)  did much less to…

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Shutterstock's road block

Shutterstock taking a beating ?

If anything, Getty Image announcement that they now offer free embed-able images has put a huge road block in Shutterstock growth path. Ever since the announcement a month ago,  Shutterstock has taken a beating on the stock market. From a high of $100, it has now fell below $60, lower than it was before their Q4 earnings call. Even while ceo and founder Jon Oringer claimed that it would not affect Shutterstock earnings, investors do not seem so sure. Where does the truth lie ?…

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The value behind

THE VALUE BEYOND THE TRANSACTION

The traditional image licensing business is a transactional one. Historically, the management of rights was considered to be an ongoing service, but with royalty free models eclipsing rights managed volumes, this is of little to no value for today’s image buyer. All value is wrapped up in the transaction: image rights and metadata are pre-vetted, and those are the most important and critical components to the product. Consumers are buying a license – not an image – and that license makes warranties of accuracy that assuages…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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Shutterstock Financial results : An Analysis

Listening in to Shutterstock’s financial results feels a little bit like being thrown back in time when Getty Images was a publicly traded company, with the numbers being obviously different.  First the main numbers. Shutterstock has reported full year revenue of $235.5 million for 2013, up an impressive 39% (1). While other companies in the same space are seemingly seeing single digit growth, if not retreats, it is quite a striking feast. However, overall, compared to Getty Images reported $897 million projected revenue for 2013, with…

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