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With more and more brands getting involved in social media and social media becoming more and more visual, the need for photography is exploding. To be a relevant brand today, especially if your target audience is the young and connected, you need, at minimum, accounts on Facebook, Twitter, Tumblr, Instagram,Continue Reading

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IT’s not the money you earn, but what you leave behind. Traditionally, RM pricing has been about covering the perceived value of an image during its life  by estimating its exposure. Let me explain : RM pricing is based on usage. The more an image has a chance to beContinue Reading

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It is going to be interesting to see how the market reacts to Shutterstock IPO. For once, the stock photo market will be taken out of its own little world and confronted to the business world. Also of importance, obviously, is KKR investments in Fotolia for 50 % of theContinue Reading

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Who said there was no money to be made in photography ? Sure you could snap the first pictures of Angelina Jolie’s baby: $2 million. Or you could be the collector who recently sold a Gursky print for $5 million. But better yet, could you be the person who justContinue Reading

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In this video, Jonathan Klein from Getty images explains the company’s strategy regarding image sharing. In a few words, he confirms that Getty is fine with image sharing as long as it is non commercial. As soon as a site starts earning revenue, Getty will show it’s teeth. This means,Continue Reading

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When I was a kid and I had a new toy that I liked, I wanted to show it. Today, if I had a car, and it was new, I would want to show it and even brag about it. And those are things I didn’t even built myself. SoContinue Reading

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Now, this is an interesting twist : This Belgium photo studio will shoot your products for free if you, in exchange, let them sell those products once the shoot is  finished. Thus, they make money not on the photo shoot but on the product they sell afterwards. Here is howContinue Reading

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Historically, ( we are talking pre internet here) the only two places one could find images was either at a photo agency or via a photographer. You could, of course, always check if your neighbor had any photographs you could use but chances that there would a match was very,Continue Reading

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Just like the music industry, with which it shares many similarities, the photo licensing world is ripe to be iTuned. The industry landscape is dispersed and confused. None of the photo licensing companies know what to do. From the Getty images to the small mom and pops that have beenContinue Reading

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Drop everything you are doing, you are taking a spaceship. Not the kind that goes up for a few minutes and brings you back down. No, you are talking the Major Tom kind, destination Mars. You have not much time to pack and the agency, in its infinite kindness, let’sContinue Reading