Category Archives: Twitter

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5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

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10 questions for a founder : Olapic

Not many companies are able to successfully monetize the visual web yet. Many ideas, but not many cash flow positive results. With its Visual Commerce, Olapic is part of those few that have seen their growth match the excitement around photography, especially in the e-commerce space.  We caught up with co-founder and ceo Pau Sabria to find out what has made them successfully ride the wave of social media photography. How was Olapic created and what issue are you trying to solve?  The idea for…

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photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

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photo by Kārlis Dambrāns https://www.flickr.com/photos/janitors/

Can Google + Photo become the Instagram killer ?

:O By announcing the separation of Google photo from the Google plus social media platform, the  giant search  company has clearly announced  its intention to intensify the battle for domination of the online photo space. And for a good reason: Photos are the number one activity on smart phones, second on Twitter and obviously the only one on Instagram. It is also the number one group social interaction on all social media. Finally it offers huge potential in revenue generation as engagements are notoriously very high.…

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https://www.flickr.com/photos/chapter3/

Will it beat Instagram ?

We receive a lot of notifications of new photo apps here as well as we scout the internet for news of start-ups with a photographic touch to them. Every time, after testing it, we ask the same question: is it good enough to make people leave Instagram and use this instead?”. The answer is usually no. Why do we use Instagram as a benchmark? For multiple reasons. It is primarily a photo app, it offers editing tools ( filters), storage and has a strong sharing…

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is there a photo/tech bubble ?

Google wants them, Amazon wants them, Twitter, Facebook, DropBox, Evernote , Yahoo wants them.  Everyone on the internet, it seems, wants your photos. And for good reasons: • Photos are  what makes you come back over and over to a site/app. Not only your images but those of your friends, family, co-workers and even people you hardly know. We can get enough looking at pictures. • Photos are a perfect conduit for information in a world where people have less than 8 seconds attention span.…

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Nike Instagram Page

Brands on Instagram increase their followers 166% in a year

A new study  by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401%  from May 2013 to May 2014, currently reaching more than 1,7 million followers . Nike, who trumps them all with almost $4,5 million followers, has grown 223% with only 89 posts during the same period. That’s a post every 4 days on average, much less than your…

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lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

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battle of the internet giants

And the battle heats up ( updated )

It didn’t last long. Less than a week after Dropbox and Twitter announced new photo oriented features, the other major players responded. Loud and clear. Google bets on Email First Google. Today, it announced a tighter integration of its very popular Gmail with it’s  photo backup solution Google Photo album. Now, it will be even easier to attached photos to any email directly from  your drive account. One click easy. Since email is still the most used online communication tool – that is changing too*-,…

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Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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