Category Archives: Twitter

Mobile first

Mobile first, Mobile only

Let’s face it. The next successful photo tech company will be mobile first and mobile only. The key mistake most photo tech companies are currently making is trying to monetize on the laptop web. Besides traditional media, this is no longer the place where people  consume images. They want to take, alter, share and view images on their mobile devices. Twitter knows this and it’s recent new feature release is proof. One can now put 4 images in a tweet, viewable immediately in a feed, as…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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ellen degeneres oscar selfie

The selfie heard all around the world

The most seen picture of last night’s Oscars was not neither taken by a Dslr, nor a professional photographer and was not published (at first) in any publication. It was a selfie taken on a Samsung Note 3 by an actor and published on Twitter. If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by…

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Vessel underway, possibly the training ship MERSEY

The content or the vessel

Photo app EyeEm announcement today that it will be opening an image licensing database made of photos submitted by its users brings an interesting though to the photo tech space. Considered by many as the gentle Instagram’s – its ToS does not attempt a copyright grab- it has managed to carve itself a respectable area in the very crowded space of the phone app with a sharing network. Being a free app, it is now trying to find a revenue model that preserves its photographer/contributor…

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space

Making money out of Social Media photography

How brands use photography on social media should be an indication on how to monetize photography on social media. By now, most of them are fully aware that having a presence on social media is an absolute must. Minimum, the big three, Facebook, Twitter and Instagram. Since the buzz recently has been strong about Pinterest bringing in the most traffic conversion, although not entirely correct, it has also joined the mix.  According to the CMO survey by Duke University companies currently spend 7.4% of their…

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Twitter

Twitter unveils it’s photo strategy

With the limited test release of its new user interface, Twitter is revealing that it is craving to become much more than your 140 characters text app. The obvious reason ? Text lead to poor engagement, photos – and videos – are much, much more attractive. Facebook knows that ( a photo on Facebook attracts 53% more likes than plain text), as well as Pinterest, Instagram and G+. Attracting users with text and a link offer poor results. A photo changes everything.  Already Twitter  recently…

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