Popular saying declares that a photo is worth a thousand words. But how is it useful if those words are meaningless? How many times have we’ve read articles or books who bring us little to no information? Words, even a thousand of them, can be deceptively useless. So sure, photos can most of the time describe faster andContinue Reading
The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading
The next big frontier for anyone involved with photography online is content curation. The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part- but rather in its ability to create value to the contentContinue Reading
JUNE 25, 2014 , Guest post by Robert Henson The annual conference CEPIC recently took place in Berlin, where international photo libraries congregate primarily to seek distribution for their images and/or image collections to represent for their clients. The industry they serve is commercial and editorial image licensing, and their clients are advertisersContinue Reading
As the battle for the tech photo space rages on, we are starting to see appearing a new functionality for photos online. And it has nothing to do with filters. The recent release of Facebook’s ephemeral app Slingshot, the so-called Snapchat killer, has brought forth a new definition for photosContinue Reading
The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers,Continue Reading
Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless,Continue Reading
The problem with photography today is not Instagram, Selfies or other Snapchat. It is not the devaluation of the value of professional photography. No, those are nothing compared to the massive influx of a pernicious disease infecting modern photography. The problem with photography today is that everyone writes about photography.Continue Reading
Like during any great summit, there was a lot of valuable information to take in during the LDV Vision Summit. Here are some noteworthy quotes to remember for those who were there and those who weren’t : “Big players will struggle to keep up in some fields as technologyContinue Reading
The Apple WWDC closes and it leaves crumbs on the floor. Let’s see what message they leave us: iOS 8 and Yosemite will be a another major push from Apple to continue to dominate the photo tech world. Unlike app makers, the Copernito team has the luxury of waiting and analysing whatContinue Reading