Earlier this week, Mediapost published an article on the rising demand for original content by brands. Citing recent research, the article states that “estimated budgets for producing content have grown steadily from 12.6% two years ago to 23.3%, today — and are on track to surpass 33% by 2017 —Continue Reading
Inspirational imagery is more than just the beautiful photos that stand out on your Instagram feed. They are now part of the process of brand building and a method of discovery that can improve your brand’s sales. What was once looked at as an afterthought in communicating products and servicesContinue Reading
Photos are too short and videos are too long. Photos say too little and videos too much. In an age where we can link data so quickly and easily, it is amazing to see that photos are still just the online equivalent of their printed version : A flat 2D representationContinue Reading
Instagram loves wearables. No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average ofContinue Reading
That’s it. It’s official. After months of maybes, wild rumors, executive defection, Google finally announced the splitting of Google + into independent platforms, Stream and Photos. While there might be a future for Stream, we are only interested in the development of Photos, possibly named Photo +. The trigger ofContinue Reading
Wrong move. A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and moreContinue Reading
Boring. Blaaaaah. That is the first word that comes to mind when looking at the winner of the World Press Award, circa 2015. Don’t get me wrong, this year’s committee, led by Michele McNally, probably the best photo editor of our generation, was full of talent. But it was just that,Continue Reading
We sat down with investor and creator of the LDV Vision Summit Evan Nisselson, so he could tell us more about the upcoming 2015 edition of the Summit, as well as his thoughts about the visual web. What worked well last year ? Last year, we organized the first LDVContinue Reading
Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play andContinue Reading
Mapillary, a company we reviewed last year, announced today a new iOS app that makes it even easier for consumers to build a photo representation of the world. The company also announced that it has raised $1.5 million in seed funding led by Sequoia. Other backers include the international fundsContinue Reading